Even the most creative writers can use a refresher from time to time, especially when phrases get stale and those pesky grammar rules start to get fuzzy. For those of us who write for a living, it’s even more important to be on top of our game. Take the spring cleaning season one step further … Read more

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar. … Read more

At All Points, we place a significant emphasis on social responsibility as it pertains to giving back to our local community. We recently launched the All Points: Positive Impact program, which comprises quarterly initiatives to engage with the Chicagoland community in a philanthropic way. Met with unanimous office-wide enthusiasm, the All Points team spent a … Read more

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Winter Luncheon March 7 at historic Hamburger University … Read more

As a franchise PR agency, we spend all year planning and prepping for the International Franchise Association (IFA) Convention. Every year our team, along with thousands of industry professionals, is given the chance to learn about trends in franchise relations, management and leadership, financing and multi-unit growth. At the same time, we also look forward … Read more

Apple is between a rock and a hard place. Following the San Bernadino terrorist attack in December, the FBI wants Apple to crack the encryption on one of the shooters’ phones. Apple says it’s a dangerous precedent, and Apple CEO Tim Cook wrote an open letter that quickly went viral. Astonishingly clear and honest, Cook’s … Read more

In the digital age, brands are increasingly looking to social media to format messaging that reaches a wider audience from different age groups. Our franchise industry clients too have embraced this new direction, and All Points is happy to take the lead with conceptualizing campaigns on every level. From writing Twitter posts that get a … Read more

Public relations is more of an art than a science. As public relations professionals, we spend our time absorbing the news, studying trends and thinking of creative ways to get our clients involved – this is where pitching comes into play. At All Points PR, the majority of our time is dedicated to interacting with … Read more

Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship and small business. These changes necessitate quick thinking and flexibility when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach … Read more