Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

President Jamie Izaks Discusses Ways to Build a Strong Media Pitch

For this month’s team seminar, President Jamie Izaks shared with our team various sources of inspiration to look to when developing a pitch that resonates with the media. From researching media outlets to reviewing clients’ marketing calendars, there are countless avenues a publicist can take to find the best story to tell. With that said, … Read more

NIFA Mixes and Mingles at Social Happy Hour

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its first-ever Social on June 22. Co-hosted by NIFA … Read more

All Points PR Propels Franchise Leads for Client Potbelly

Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship. These changes necessitate flexibility, adaptation and quick thinking when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach to suit … Read more

NIFA Announces First-Ever Social on June 22

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its first-ever Social on Wednesday, June 22 at Rockit … Read more

Watch All Points PR President Jamie Izaks Explain in 90 Seconds Why Visual Storytelling on Social Media Will Make or Break Your Brand

As publicists, brand advocates and creative folks everywhere know all too well, the social media landscape is two things: extremely important and always changing. In order to stay on top of recent developments, All Points’ entire team meticulously researches and engages on several different channels to help our clients better represent their brands on social … Read more

5 Tips for Spring Cleaning your Writing Skills

Even the most creative writers can use a refresher from time to time, especially when phrases get stale and those pesky grammar rules start to get fuzzy. For those of us who write for a living, it’s even more important to be on top of our game. Take the spring cleaning season one step further … Read more

All Points Team Attends Adobe Summit and Storytelling Seminar

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar. … Read more