All Points PR Delivers Strategic Market Results, Drives Franchise Leads
October 6, 2015
As the landscape of the franchising industry changes, so do the public relations, social media and content marketing needs of our franchise clients. Every company has its own growth strategy, from international expansion to small, targeted markets.
All Points’ client Little Caesars, the fastest-growing national pizza chain in America, has an established presence all over the country. However, there were still hundreds of untapped markets that the brand sought to penetrate. All Points came up with an integrated PR and social media plan, complete with media relations, executive interview training, research and franchise-focused social media.
Immediately successful, All Points’ plan drew a drastic increase in franchisee response forms for Little Caesars. All Points also successfully launched and grew the Little Caesars franchising LinkedIn page to more than 10,000 followers in a year.
Check out the full case study here to read more about the exemplary results that All Points PR earns for our franchise industry clients.
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