All Points PR Logo
All Points PR Logo
Post image

All Points PR Associates Share Major Takeaways from Recent Conferences

Bailey and Niveen PhotoAt All Points PR, professional development is a major component to our team’s ongoing growth – it’s what helps to keep the agency full of fresh ideas, creativity and enthusiasm. We often have team members attending seminars and conferences – we like to think of it as an investment in the agency. Recently, PR associates Niveen Saleh and Bailey Hewitt attended relevant industry conferences. Together, they hosted the December monthly team seminar sharing major takeaways from the conferences.

Niveen went to the International Foodservice and Editorial Council (IFEC) conference in Portland, Maine where there were more than 50 members of the press present. She met with reporters from QSR Magazine, Fast Casual, FSR Magazine and many others.

Niveen told the team about the expected food trends for 2016 (look for more of an emphasis placed on ingredients in food, not what is not in the food). She also heard insight from reporters about the important components of a good story, such as the significance of high-resolution photos.

Bailey attended the PR News Measurement Conference in Chicago where she learned about the changing conversation on how best to report PR results. There were different speakers from small and large corporations, such as General Mills and MasterCard, who shared their innovative tactics for measuring PR efforts. Bailey learned about the need to report PR results to clients in a way that resonates with both the marketing and executive teams. She discovered the importance of approaching the idea of measurement with an open mind, so we can modify the reporting process as PR tactics change and new media types form.

Stay tuned for next month’s seminar!


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts