Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
As PR pros, much of our days is spent pitching our franchise clients to media outlets large and small across multiple platforms. With rapidly shrinking newsrooms, reporters are busier than ever – meaning it’s extra important for public relations teams to maximize their communication time with the media. Here are four common mistakes that PR … Read more
For the October seminar, All Points PR Account Lead Allie Kramer discussed some best practices for social media, including how best to interact on behalf of our clients on Facebook, Twitter, Instagram and Pinterest. As Allie pointed out in her seminar, it’s key to understand the brand voice thoroughly, then translate it into posts for … Read more
At All Points, we take great pride in our ability to secure publicity opportunities and press placements for our franchise clients – being able to tell the story of how a business owner came to find his or her entrepreneurial path, or sharing how a community benefits from a new concept is fulfilling on many … Read more
The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, recently hosted its September Luncheon at Sunda in Chicago. IFA … Read more
For the September seminar, All Points President Jamie Izaks shared with the team different ways to build and maintain personal, respectful relationships with our clients. As Jamie pointed out in his seminar, we play an important role in our clients’ businesses and lives – we provide a service that enhances franchise growth plans, consumer-facing messaging … Read more
The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its September Luncheon, to be held Sept. 8 … Read more
At All Points, we take great pride in our Positive Impact program, which comprises quarterly initiatives to engage philanthropically with the Chicagoland community. Social responsibility – on both a personal and business level – is an important component of our All Points values. In the last few months, the All Points team has participated in … Read more
Led by Account Lead Allyson Otey, the All Points team lunched and learned together earlier this month, gathering as a group to hear how to leverage the news of the day in pitch development. As Allyson pointed out in her seminar, we’re in the midst of a headline-driven news cycle at the moment – between … Read more
The first night of the Republican National Convention, Melania Trump delivered a speech to the audience that was later proven to closely resemble an address that first lady Michelle Obama gave to the Democratic National Convention eight years earlier. The effect was instantaneous – the entire country was talking about the alleged plagiarism. Videos were … Read more
