Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Senior Account Lead Rosie Presents on the Art of Pitching

Public relations is more of an art than a science. As public relations professionals, we spend our time absorbing the news, studying trends and thinking of creative ways to get our clients involved – this is where pitching comes into play. At All Points PR, the majority of our time is dedicated to interacting with … Read more

All Points PR Enhances Client Brand Image through National Integrated Campaign

Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship and small business. These changes necessitate quick thinking and flexibility when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach … Read more

NIFA Announces March 7th Winter Luncheon at Hamburger University

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its Winter Luncheon on Monday, March 7 on … Read more

All Points Team Shares New Year’s Resolutions

Goal-setting is in our nature at All Points, so it was only natural to use the new year as an opportunity to think about what lies ahead. Check out our team’s resolutions for 2017.  Joey: …to invest more time in my professional development by pursuing networking opportunities and training courses. Allie: …to find new and … Read more

Northern Illinois Franchise Association Looks Back at 2015 & Ahead to 2016

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks with friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchising industry with a Chicago office, has had an exciting year. Beginning with the Winter Luncheon in … Read more

NIFA Fall Luncheon Celebrates Veterans in Franchising

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Fall Luncheon Nov. 5. Sponsored by Patriot Software … Read more

Allyson Otey Offers Tips on How to Keep an Organized Inbox

Five years ago, there were 2.8 million emails sent every second, totaling up to 90 trillion emails a year, according to a study by Inbox Codex. Try to imagine what that number would be today. Email has remained a crucial tool used both personally and by all types of businesses, and has evolved so that … Read more