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All Points PR Propels Franchise Leads for Client Potbelly

Screen Shot 2016-06-15 at 2.44.05 PMEver changing, the franchising industry continues to challenge the boundaries of entrepreneurship. These changes necessitate flexibility, adaptation and quick thinking when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach to suit their goals and needs.

All Points’ client Potbelly Sandwich Shop is ubiquitous in the Chicago area and other parts of the Midwest, but the sandwich brand was looking to expand its business in markets with no franchise or corporate presence. Potbelly knew that their food would sell itself, but needed direction creating and executing marketing for its development strategy in targeting areas with no brand recognition at all.

All Points put together an integrated plan that combined strategic local, regional and national earned media, email campaigns to nurture franchise leads and paid email blasts, display ads and retargeting.

Intrinsically successful, the integrated efforts generated targeted leads that resulted in closing franchise agreements in key markets such as Charlotte, Orange County, Upstate New York and Virginia, helping to build awareness for future expansion.

Check out the full case study here to read more about the exemplary results that All Points PR earns for our franchise industry clients.

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