President Jamie Izaks Discusses Ways to Build a Strong Media Pitch
July 13, 2016
For this month’s team seminar, President Jamie Izaks shared with our team various sources of inspiration to look to when developing a pitch that resonates with the media. From researching media outlets to reviewing clients’ marketing calendars, there are countless avenues a publicist can take to find the best story to tell.
With that said, how can we ensure that our pitches are those that the media will latch on to? According to Jamie, it’s important to keep a pulse on the news cycle, national trends and national holidays to see if any can be incorporated into your pitch. For example, a producer is much more likely to commit to a cooking segment with your barbecue restaurant client if it’s Father’s Day or Fourth of July weekend.
Our team enjoyed the refresher on pitch development as well as the opportunity to learn directly from our founder some of his most helpful tips. Jamie’s presentation reminded us that we have dozens of tools and resources at-hand to make an immediate impact with the media through storytelling.
Stay tuned for August’s seminar!
5 PR Trends to Watch in 2024
January 23. 2024
Celebrating 10 Years of NIFA
December 29. 2023
COO Corner: Navigating Global Events with Purpose
December 18. 2023
CategoriesBlog Consumer Results Local Results National Results Press Releases Results Social Media Results Trade Results Uncategorized
Tags2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts