President Jamie Izaks Discusses Ways to Build a Strong Media Pitch
July 13, 2016
For this month’s team seminar, President Jamie Izaks shared with our team various sources of inspiration to look to when developing a pitch that resonates with the media. From researching media outlets to reviewing clients’ marketing calendars, there are countless avenues a publicist can take to find the best story to tell.
With that said, how can we ensure that our pitches are those that the media will latch on to? According to Jamie, it’s important to keep a pulse on the news cycle, national trends and national holidays to see if any can be incorporated into your pitch. For example, a producer is much more likely to commit to a cooking segment with your barbecue restaurant client if it’s Father’s Day or Fourth of July weekend.
Our team enjoyed the refresher on pitch development as well as the opportunity to learn directly from our founder some of his most helpful tips. Jamie’s presentation reminded us that we have dozens of tools and resources at-hand to make an immediate impact with the media through storytelling.
Stay tuned for August’s seminar!
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