Blog

As the landscape of the franchising industry changes, so do the public relations, social media and content marketing needs of our franchise clients. Every company has its own growth strategy, from international expansion to small, targeted markets. All Points’ client Little Caesars, the fastest-growing national pizza chain in America, has an established presence all over […]

All Points PR thrives on the outstanding results we obtain on behalf of our franchise clients. Our time and energy are wholly dedicated to engineering new, creative ideas that will land our clients where they deserve to be – in the spotlight! But securing the placement, coordinating the interview and conducting media training are just

As franchise PR professionals, we invest a bulk of each day into building strong relationships with members of the media. We regularly inquire about what our contacts are working on and the topics they are interested in so we, in turn, can, present new, unique and broadly relevant story ideas for their consideration. On any

Live tweeting – the practice of rapidly tweeting a series of tweets, often accompanied with photos, of an event unfolding in real-time – has revealed itself to entertain, embarrass and inform. In a world where nearly everyone is connected through social media, it’s only natural that large, nationally (or internationally) publicized events receive a lot

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Summer Luncheon. Sponsored by BDO and held at

In any line of work, especially public relations, nothing is more valuable than time. At All Points PR, whether we are researching reporters, compiling media lists or developing a pitch, we put each and every minute to good use. The way we see it, with more time, we can achieve more on behalf of our

Turn on the news any day of the week and you’re sure to see a political figurehead, CEO or celebrity in hot water after an off-the-cuff remark is aired publicly. As publicists with franchise industry clients, we cringe every time we see it happen – the lasting damage done to an individual or brand after

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its Summer Luncheon on Thursday, August 6 at Summer

As a franchise PR firm, All Points thrives on maintaining a close working relationship with our clients. Whether we are presenting fresh ideas, social media strategies or our media outreach updates, our clients’ consistent feedback and input is an invaluable resource for our efforts. And, as we develop a professional relationship with each client, we

As any office employee knows, it can be incredibly difficult to find time during the day to stay active. Plus, when you factor in commuting time, it can be hard to find time even before and after work for exercise too. In fact, the Huffington Post reports that “sitting is the new smoking,” likening sitting