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All Points PR Enhances Client Brand Image through National Integrated Campaign

Case Study - CMIT - Nov '15 Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship and small business. These changes necessitate quick thinking and flexibility when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach to suit their goals and needs.

All Points’ client CMIT Solutions, which provides preventative IT care to small and medium-sized businesses in more than 150 cities, has an established presence all over the country. However, the company wanted to be part of trending national technology stories. All Points came up with an integrated PR and social media plan, complete with media relations, executive interview training, research and franchise-focused social media.

Intrinsically successful from the get-go, All Points’ plan resulted in dozens of placements in extremely well-read national publications such as USA Today, Forbes and Inc. Locally, All Points trained CMIT Solutions’ franchise partners to go on regional TV stations to discuss trending technology issues as well. Coupled with compelling social media and graphic design efforts, CMIT Solutions was thrust in the public eye, ready to capitalize on the spotlight.

Check out the full case study here to read more about the exemplary results that All Points PR earns for our franchise industry clients.


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