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President Jamie Izaks Discusses Writer’s Block and Creative Writing Strategies

Jamie PhotoIf you write for a living or just as a component of your job, it’s likely that you’ve experienced writer’s block. No need to stress – this is normal, especially if, like us, you’re working in the public relations or media fields. At All Points PR, we recommend combatting writer’s block creatively with staff brainstorm sessions, team jogs or outdoor meetings.

During our January seminar, President Jamie Izaks presented to the team his techniques for beating writer’s block and developing a press release that is creatively written and compelling. According to Jamie, the first step is getting organized.

Jamie recommended using pre-writing exercises such as clustering or outlining to put you in a good position to visualize your press release before it’s written. This strategy is helpful for saving time, but also gives you a roadmap to follow when you begin writing, allowing you to bypass any distractions and keep writing.

Another tip of Jamie’s is to write in a way that sounds natural. For example, it’s important to avoid the use of jargon or any other words that wouldn’t be used in a casual conversation. If the audience is not considered when writing, the reader is more likely to lose interest in the press release.

Additionally, Jamie discussed alliteration, a literary stylistic device that can add some fun and color into your writing. To demonstrate this, our team crafted a press release together and found that alliteration helped our writing sound more interesting and imaginative.

Jamie’s seminar helped the team find ways to fight writer’s block with creativity. We’ll be sure to keep his tips in mind the next time we’re fully fixated on a frightening “blank screen.”

Stay tuned for the February seminar!


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