All Points PR Logo
All Points PR Logo
Post image

Senior Account Lead Stephanie Presents on the 2016 IFA Convention

Stephanie PhotoAs a franchise PR agency, we spend all year planning and prepping for the International Franchise Association (IFA) Convention. Every year our team, along with thousands of industry professionals, is given the chance to learn about trends in franchise relations, management and leadership, financing and multi-unit growth. At the same time, we also look forward to sharing our expertise in public relations, social media and content marketing for the advancement of franchise development efforts.

Our leadership team attended the 2016 IFA Convention in San Antonio last month and shared their experiences and learnings with our organization. Senior Account Lead Stephanie Taylor presented on the convention for March’s team seminar.

Stephanie discussed how franchisors are changing the ways they reach consumers by increasing focus on mobile outreach. Given that two thirds of Americans own smartphones, it’s important to consider this medium for franchise development. She also shared these stats:

  • The average person spends 2.7 hours each day on their mobile devices
  • 60 percent of 13-34 year-olds have the mobile app Snapchat
  • 45 percent of email is opened on mobile devices

Other convention highlights consisted of participating in roundtables. Our President Jamie Izaks hosted a roundtable titled, “Developing an Effective PR Strategy for Your Franchise System and Measuring its Success” and our Senior Account Lead Rosie Gillam hosted a discussion titled, “How to Leverage LinkedIn, Facebook and Digital Advertising to Drive Franchise Sales.”

Lastly, our leadership team had a fantastic time networking at the 2016 IFA Convention with current and future clients and franchise industry professionals. There were many opportunities to catch up with old friends and create new connections.

This month’s seminar provided our team with helpful stats, ideas and strategies from one of the biggest franchise industry events of the year. Thanks to Stephanie’s presentation, we are already looking forward to the 2017 IFA Convention!

Stay tuned for April’s seminar!


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts