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Senior Account Lead Stephanie Presents on the 2016 IFA Convention

Stephanie PhotoAs a franchise PR agency, we spend all year planning and prepping for the International Franchise Association (IFA) Convention. Every year our team, along with thousands of industry professionals, is given the chance to learn about trends in franchise relations, management and leadership, financing and multi-unit growth. At the same time, we also look forward to sharing our expertise in public relations, social media and content marketing for the advancement of franchise development efforts.

Our leadership team attended the 2016 IFA Convention in San Antonio last month and shared their experiences and learnings with our organization. Senior Account Lead Stephanie Taylor presented on the convention for March’s team seminar.

Stephanie discussed how franchisors are changing the ways they reach consumers by increasing focus on mobile outreach. Given that two thirds of Americans own smartphones, it’s important to consider this medium for franchise development. She also shared these stats:

  • The average person spends 2.7 hours each day on their mobile devices
  • 60 percent of 13-34 year-olds have the mobile app Snapchat
  • 45 percent of email is opened on mobile devices

Other convention highlights consisted of participating in roundtables. Our President Jamie Izaks hosted a roundtable titled, “Developing an Effective PR Strategy for Your Franchise System and Measuring its Success” and our Senior Account Lead Rosie Gillam hosted a discussion titled, “How to Leverage LinkedIn, Facebook and Digital Advertising to Drive Franchise Sales.”

Lastly, our leadership team had a fantastic time networking at the 2016 IFA Convention with current and future clients and franchise industry professionals. There were many opportunities to catch up with old friends and create new connections.

This month’s seminar provided our team with helpful stats, ideas and strategies from one of the biggest franchise industry events of the year. Thanks to Stephanie’s presentation, we are already looking forward to the 2017 IFA Convention!

Stay tuned for April’s seminar!

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