Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Last week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam. Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.” At All Points Public Relations, a Chicago-based franchise PR firm, we support … Read more
Just recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because… We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media Seminars are a fun way to grow professionally We have an excuse for team lunch (need … Read more
This year has been a year of incredible growth and exciting opportunities for All Points PR. Ahead of celebrating its third anniversary in August, the agency hired eight new employees between March and September of 2014. All of the new hires are young, ambitious and creative millennials, the demographic born in the 1980s and 1990s, … Read more
All Points PR has launched a targeted franchise growth marketing strategy for Potbelly Sandwich Shop with a specific focus on key expansion markets. This piece of publicity shines a bright light on the company\’s Oklahoma City focus, which serves as a symbol of the franchise push Potbelly is making in certain regions. Nation\’s Restaurant News, … Read more
Every business strives to generate more transactions. To achieve this, it is important to attract consumers and not only tell them about your brand, but to share a unique perspective or information they did not have prior to visiting your blog, website or social media channel. Content marketing is a mindset that is integrated into … Read more
All Points PR secured an outlook piece for a New York City-based IT service provider. The story ran in the publication\’s \”Small Business Report\” and focused on the franchise\’s annual growth projections for the year ahead. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Crains-New-York-Business-January-20-2014.pdf
The award for best performance of Thursday night\’s live production of The Sound Of Music goes to DiGiorno Pizza. As viewers prepared to enjoy the heartwarming theater production of the 1965 film, Digiorno Pizza was cooking up a tasteful treat for the audience. The popular frozen pizza brand had the Twitter-verse hanging on every word … Read more
All Points PR secured press coverage in a national business publication for an IT service provider specializing in working with small and medium-sized businesses. The story focuses on how Section 179 of the Internal Revenue Code has created an impetus for small businesses to upgrade their technology solutions before the end of the year. The … Read more
All Points PR secured press coverage with a major daily paper for a rapidly expanding educational childcare franchise. The article focuses on the brand\’s franchise development plans for the Kansas City Market, highlighting that the company recently signed an agreement to launch it\’s first center in the market. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Kansas-City-Star-November-13-2013.pdf
