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Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising Franchise success continues to hinge on one critical factor: a strong, aligned partnership between franchisors and franchisees. Nowhere is that more evident than in the way brands approach modern marketing. At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, a panel of seasoned franchise marketing leaders […]

Lauren Izaks, Jamie Izaks, Gregg Majewski, Larry Swets, and Andrew Bleiman

NIFA Q1 2023 | The Power of the Portfolio: How to Form a High-Performing Multi-Brand Franchisor Ownership Group

Blog / All Points PR

For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise

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