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All Points PR grassroots marketing strategy

Steps to Kick Start a Grassroots Marketing Strategy

Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up

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NIFA Q4 event

NIFA Q4 | Navigating the Headwinds: How Are Deals Going to Get Done in 2023?

Between rising interest rates, construction delays and supply chain obstacles, 2022 proved to be a difficult year for franchisees, suppliers and franchisors alike. For the final Northern Illinois Franchise Association (NIFA) gathering of the year, an esteemed panel of experts took a deep dive into overcoming global economic and operations constraints that are putting substantial

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NIFA Q1 Recap: Franchise Growth Reimagined

On Thursday, March 4, the Northern Illinois Franchise Association (NIFA) hosted its Q1 virtual event, “Franchise Growth Reimagined.” It was an informative event, centered on a variety of topics including refranchising, finding capital, reimaging and real estate opportunities. We’d like to thank all those who could attend for their thoughtful participation. The event kicked off

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The All Points PR Team Writes Letters to Healthcare Workers and COVID-19 Patients

While we remain socially distant in the All Points office, we stand together in our mission to support our community through our quarterly Positive Impact program. Our Lead Office Manager Kate Leve spearheaded the project, connecting us with an organization that allowed us to make a positive impact on healthcare heroes and COVID-19 patients. Due to

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