Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Rarely is securing press coverage easy. It takes hard work and dedication to achieve your PR goals. It is easy to become downtrodden when faced with adversity and stress with your PR work, but a positive attitude is a powerful tool when overcoming obstacles. Fact is, the way you feel about a situation has an … Read more
In today\’s age, anyone can be a journalist. The Internet provides an open forum for the average Joe to share their opinions regarding the news, products, fashion and celeb gossip of the day. Take for example tech fanatic Pete Cashmore. Fascinated by new technologies and the changing landscape of social media, Cashmore decided to forego … Read more
Every public relations professional has been there — your client has some \”news\” they want to see published…that really isn\’t news at all. Great. Your mission is to please the client (who pays you). But, of course, you\’re not going to bribe a reporter with anything but one heck of a storyline. So what do … Read more
When scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent? I can see right away when a … Read more
A Wall Street Journal front-page headline recently grabbed my attention. It read, \”Is All Publicity Good Publicity?\” The answer to that in my mind is emphatically \”No.\” This is especially the case for All Points Public Relations\’ clients. Our clients are businesses and entrepreneurs that are putting an incredible amount of energy, resources, time and … Read more
Thank you to Lake Forest Graduate School of Management for a wonderful alumni networking event this evening. For those of you in the Chicago area considering an MBA with practical application to your careers, I highly recommend it. It has helped me beyond measure. Talking to attendees there tonight got me thinking about being a … Read more
Why are we so enamored with the National Football League? I mean we have an insatiable appetite for pigskin. Television ratings are skyrocketing and the fan base seems more rabid than ever before. Not to mention, the media dissect professional football from every angle possible. Before the game, during the game, after the game, football … Read more
