Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Jackson Lewis Introduces All Points PR to the Codex

As franchise PR professionals, we invest a bulk of each day into building strong relationships with members of the media. We regularly inquire about what our contacts are working on and the topics they are interested in so we, in turn, can, present new, unique and broadly relevant story ideas for their consideration. On any … Read more

4 Tips for Live-Tweeting Success for Brands

Live tweeting – the practice of rapidly tweeting a series of tweets, often accompanied with photos, of an event unfolding in real-time – has revealed itself to entertain, embarrass and inform. In a world where nearly everyone is connected through social media, it’s only natural that large, nationally (or internationally) publicized events receive a lot … Read more

Northern Illinois Franchise Association Hosts Summer Luncheon

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Summer Luncheon. Sponsored by BDO and held at … Read more

Cultural Sensitivity in Writing and Publicity: A Primer

Turn on the news any day of the week and you’re sure to see a political figurehead, CEO or celebrity in hot water after an off-the-cuff remark is aired publicly. As publicists with franchise industry clients, we cringe every time we see it happen – the lasting damage done to an individual or brand after … Read more

NIFA Announces August 6th Summer Luncheon

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its Summer Luncheon on Thursday, August 6 at Summer … Read more

All Points Stays ‘Fit’ and Active

As any office employee knows, it can be incredibly difficult to find time during the day to stay active. Plus, when you factor in commuting time, it can be hard to find time even before and after work for exercise too. In fact, the Huffington Post reports that “sitting is the new smoking,” likening sitting … Read more