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The All Points PR team attended the International Franchise Association (IFA) Convention in February where we were able to mix and mingle with franchise industry insiders and soak up insight that we as a franchise public relations firm thrive on. In particular, we brought back many lessons from social media marketing and content marketing panels, […]

Written by All Points Public Relations Senior Account Lead Katharine Nichols  Downton Abbey, the clever and colorful British PBS series, has delighted viewers around the world for five seasons with its wit, drama and unmistakably dry one-liners. As an avid follower by night and strategic business communicator by day, I dare to admit that Downton

If someone had told me a year ago that a podcast produced by National Public Radio (NPR) would turn the world upside down, I would have called that person crazy. It’s probably obvious that I’m talking about Serial, the hugely popular and massively addicting podcast produced by Sarah Koenig through NPR’s This American Life, the

At All Points PR, we spend our mornings pitching reporters, editors and producers over the phone. Whether we discuss our clients’ expert roles in their fields, or an achievement they are making to the community, we try to get on the phone as much as possible. Phone pitching is a great way to establish relationships

Business owners, no matter how small the operation, can no longer ignore social media. Make the most of your online presence in 2015 by learning to turn posts into sales. ENGAGEMENT > FOLLOWER COUNT While having millions of followers is great, it’s more important to have an engaged following. Engaged followers buy your product, encourage

As a franchise PR firm, we stay true to AP Style in all communications possible. When we are consistently tracking news coverage, crafting new pitches or press releases, AP Style has never let us down. With this being said, we were thrilled to see that Amy decided to conduct an “AP Style Boot Camp” for

3 Workplace Lessons We Can All Learn from Improv Comedy To celebrate the year 2014 and the holidays, All Points’ holiday party involved an improv workshop at one of Chicago’s most popular comedy clubs. Known worldwide for its groundbreaking comedy scene spawning legends like Tina Fey, Amy Poehler and Seth Meyers, Chicago has a reputation

As the year comes to a close, a perfect opportunity for self-reflection presents itself. Now is the time to look forward to a new year and renew professional ambitions. The truth is that most New Years resolutions fail because they’re often too unattainable. This year try to look at your life more realistically, and set

Written by All Points Public Relations associate Amy Lecza. When I was 16, I had a job working at a certain home furnishing and décor retailer, and I hated it. I hated the music (a repetitive cycle of 80s and 90s slow jams peppered with love songs from the early 2000s), I hated the menial

“Integrated PR is a valuable method to consider while consuming news and securing opportunities for our clients,” said PR Associate Samantha Kritt during her presentation last week. As a Chicago-based franchise PR firm and highly skilled team of PR and social media experts, we were excited to see Samantha share some effective strategies as we