All Points PR Logo
All Points PR Logo
Post image

What the Heck is Meerkat, and What Can We Learn from its Launch?

MeerkatIf you frequent social media circles like we do at All Points, you’ve been hearing a lot of buzz lately about Meerkat, the newest social media app that’s allegedly ready to take the world by storm. Debuted at South by Southwest (SXSW), the annual music, film and interactive festival held in Austin, Texas, Meerkat enables users to live-stream video from their phones. Introduced with Twitter compatibility and exclusively, for right now anyway, available on iOS devices, the videos are not archived – much like Snapchat.

Known as much for its innovative concept as the drama surrounding its launch, Meerkat and Twitter have been locked in battle the last few days – basically, Twitter cut off the startup’s access to its social graph just a few days after its launch. This means that new Meerkat users are unable to quickly auto-follow the same people they follow on Twitter. This hinders user engagement and growth opportunity – people are much less likely to manually search for friends and followers than they are to quickly click a “follow all” button.

But, in spite of this roadblock, the app is still growing steadily. More than 120,000 people downloaded Meerkat in its first day on the App Store, and it’s been adding tens of thousands of users – both at SXSW and outside the festival – daily since. Part of this, of course, could be celebrity endorsement – actor Jared Leto is an active user.

Meerkat begs the question, is this here to stay? For every chart topping, world changing social media platform (Facebook, Twitter, Instagram), there’s a sad, dejected app that showed all the promise of a blockbuster but failed to display the same kind of longevity (Ping, Highlight, Digg). Is Meerkat something to get excited about? Well, yes and no. Meerkat may go belly up tomorrow and most of the world will never be any the wiser. But, the startup has the power of SXSW behind it – Twitter itself debuted at the festival in 2007 – and it is a huge predictor of a greater trend: live-stream video. If it’s not Meerkat, it’s going to be someone else, and soon.

So how can businesses take advantage of Meerkat and, more importantly, live-stream video? Like Instagram, Meerkat works best if you have a visual brand. It’s an easy viral content creator, and it’s spreading through word of mouth like wildfire. Plus, if your business gets on board now, it is likely one of only a few that is doing so. The far-reaching potential for changing how we consume content is unbelievable – live-stream videos allow news to be viewed across the world in real time, we can watch sports games as they take place and we can even interact with celebrities on a personal level more easily than, say, Twitter or Instagram.

Our takeaway from Meerkat’s buzz is this: live-streaming is here to stay. Social media predictors are saying it will be ubiquitous within 24 months, and it indicates a massive shift in how we take in news and entertainment. The potential for cultural crossover is enormous. As PR pros at a Chicago-area franchise PR firm, it’s more important than ever learn the ins and outs of live-streaming now in order to stay ahead of the curve so we can better serve our franchise industry clients with top-notch social media management services.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts