Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

All Points Stays ‘Fit’ and Active

As any office employee knows, it can be incredibly difficult to find time during the day to stay active. Plus, when you factor in commuting time, it can be hard to find time even before and after work for exercise too. In fact, the Huffington Post reports that “sitting is the new smoking,” likening sitting … Read more

Whitney and Stephanie Put Our Team to the Photoshop Test

As a franchise PR firm, we put meticulous care into presenting press recaps to our clients. Oftentimes clients repurpose the press coverage we secure for them over social media, on their websites or send it directly to franchise prospects and shareholders. With this being said, it’s very important that we make this task easier for … Read more

Northern Illinois Franchise Association Hosts IFA President and CEO Steve Caldeira for Spring Luncheon

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Spring Luncheon featuring keynote speaker Steve Caldeira, the … Read more

Is Reddit Right for Your Brand’s PR Strategy?

Despite being founded 10 years ago, Reddit is still a mystery to even the savviest Internet users. Reddit is an online community where users vote on content using up and down votes – often called the “front page of the Internet,” Reddit gives users the ability to share stories, links, photos and videos. Also a … Read more

PR Associate Jessica Tchokalov Presents on Phone Pitching

Daily correspondence with the media is an important part of our work as a franchise PR firm that we take very seriously. Whether it’s our unique and relevant pitches or maintaining ongoing mutually beneficial relationships with reporters, editors and producers across the world, our team at All Points Public Relations takes great pride in our … Read more

All Points PR founders Jamie & Lauren Izaks found Northern Illinois Franchise Association

In the spirit of promoting franchising and ensuring its future success, All Points PR founders Jamie and Lauren Izaks founded the Northern Illinois Franchise Association (NIFA) last year alongside friend and colleage Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office. … Read more

Is Instagram Right for Your Brand?

Whether you’re a budding brand looking to expand your social reach or an active consumer of social media yourself, chances are, you’ve seen a brand you like or admire taking up space in various social media channels. Brands across every industry are rushing to establish a presence on all platforms – Facebook, Twitter, LinkedIn, Instagram … Read more