Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Cultural Sensitivity in Writing and Publicity: A Primer

Turn on the news any day of the week and you’re sure to see a political figurehead, CEO or celebrity in hot water after an off-the-cuff remark is aired publicly. As publicists with franchise industry clients, we cringe every time we see it happen – the lasting damage done to an individual or brand after … Read more

NIFA Announces August 6th Summer Luncheon

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its Summer Luncheon on Thursday, August 6 at Summer … Read more

All Points Stays ‘Fit’ and Active

As any office employee knows, it can be incredibly difficult to find time during the day to stay active. Plus, when you factor in commuting time, it can be hard to find time even before and after work for exercise too. In fact, the Huffington Post reports that “sitting is the new smoking,” likening sitting … Read more

Whitney and Stephanie Put Our Team to the Photoshop Test

As a franchise PR firm, we put meticulous care into presenting press recaps to our clients. Oftentimes clients repurpose the press coverage we secure for them over social media, on their websites or send it directly to franchise prospects and shareholders. With this being said, it’s very important that we make this task easier for … Read more

Northern Illinois Franchise Association Hosts IFA President and CEO Steve Caldeira for Spring Luncheon

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Spring Luncheon featuring keynote speaker Steve Caldeira, the … Read more

Is Reddit Right for Your Brand’s PR Strategy?

Despite being founded 10 years ago, Reddit is still a mystery to even the savviest Internet users. Reddit is an online community where users vote on content using up and down votes – often called the “front page of the Internet,” Reddit gives users the ability to share stories, links, photos and videos. Also a … Read more

PR Associate Jessica Tchokalov Presents on Phone Pitching

Daily correspondence with the media is an important part of our work as a franchise PR firm that we take very seriously. Whether it’s our unique and relevant pitches or maintaining ongoing mutually beneficial relationships with reporters, editors and producers across the world, our team at All Points Public Relations takes great pride in our … Read more