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Cloud Storage: Remixed

“It’s in the cloud.” There’s a phrase that meant nothing more than an uncommon meteorological event even five years ago. The meaning has since changed – cloud storage has become a common habit for individuals and businesses of all sizes to store and access data, quickly overtaking physical servers. Your run-of-the-mill server is bulky, expensive and requires constant maintenance and attention. That’s where cloud storage services come in.

A good cloud service should be easily accessible via desktop and mobile, secure and stable – in short, like a portable office. Some common cloud storage services out there are Google Drive, Amazon Cloud Drive, Apple iCloud and Dropbox. Currently, Dropbox largely dominates the market – impressively, it’s the only startup to ever complete simultaneously with Apple, Google and Amazon. With 300 million users and 4 million companies using its Dropbox for Business services, Dropbox has 27 percent of the market cornered for file-syncing. The company has been growing steadily since its market launch in 2008 – in fact, there are rumors that there’s an upcoming IPO for the brand as well.

All Points PR is one of the 4 million companies that uses Dropbox to systemize itself. In fact, we’ve recently undergone major Dropbox changes in order to better organize ourselves and, in turn, our clients. With the help of several skilled members of our franchise PR firm team, we’re now able to share media and documents more readily with our clients, we’ve improved internal organization and communication and we are all able to easily adapt our Dropboxes on our mobile devices and tablets. With very little equipment, our system is fast, efficient and ready to serve our franchise PR clients at the top of our game.


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