Account Lead Allie Kramer Shares Social Media Engagement Tips
October 11, 2016
For the October seminar, All Points PR Account Lead Allie Kramer discussed some best practices for social media, including how best to interact on behalf of our clients on Facebook, Twitter, Instagram and Pinterest.
As Allie pointed out in her seminar, it’s key to understand the brand voice thoroughly, then translate it into posts for the appropriate audience on each platform. She reminded us to keep posts brief, compelling and easy to understand, supplementing each with multimedia content to help tell the story visually.
Allie also discussed ways to measure engagement so we can quantify our engagement time to our franchise clients, using examples from our current client roster. She showed us how to build Twitter lists to keep a pulse on the news of the day and gave us pointers on how to interact with reporters to secure media opportunities as well.
The All Points team enjoyed the seminar – as social media changes, so do our engagement methods so we can stay ahead of the curve for our clients.
Stay tuned for November’s seminar!
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