NIFA Welcomes IFA Chairman Aziz Hashim to September Luncheon
The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, recently hosted its September Luncheon at Sunda in Chicago.
IFA Chairman Aziz Hashim gave a rousing keynote address to a group of almost 60 Chicagoland franchising professionals, centering around how to best educate the general public and business community about the many opportunities afforded to entrepreneurial individuals through franchising. Hashim shared his own personal journey to franchising and business ownership, and inspired all in attendance to focus on spreading the franchising message for greater recognition of all the ways franchising enhances the economy and small business climate.
The example of a two-way mirror was used in Hashim’s speech – he was sitting on one side of the mirror, and on the other side was a focus group being questioned about franchising. Not only were the participants of the group lacking basic understanding about franchising and its role in the business world, but they were unaware that franchising could provide a true business ownership opportunity. As Hashim put it, “it’s going into business for yourself, but not by yourself.”
Hashim’s enlightening keynote address was followed by a delicious lunch, including sushi, grilled miso-glazed salmon and several sweet treats. The crowd networked and mingled in the spacious upper room of Sunda, situated at the center of the bustling River North neighborhood.
Stay tuned for details on the upcoming NIFA fourth-quarter event, and visit www.northernilfranchise.org to learn more about the organization.