All Points PR Logo
All Points PR Logo
Post image

4 Mistakes PR Pros Make When Pitching.. and How to Avoid Them

shutterstock_127844597As PR pros, much of our days is spent pitching our franchise clients to media outlets large and small across multiple platforms. With rapidly shrinking newsrooms, reporters are busier than ever – meaning it’s extra important for public relations teams to maximize their communication time with the media. Here are four common mistakes that PR pros make when pitching – and four ways to avoid them.

Forgetting to research the reporter

We have tools such as Cision at our disposal for easy aggregation of media contacts, but it’s important to take the extra step to visit the publication’s website to ensure that the reporter, editor or producer does indeed still work there. As people switch jobs, media contact aggregators aren’t always updated, and that can mean the difference between your pitch landing in the right hands and it floating off into outer space forever. Take a moment to check out the reporter on Twitter and see what he or she is writing about – this can help you craft your pitch. 

Skipping the editorial calendar

Most magazines and some alternative newspapers and sites publish an editorial calendar for the entire year – you can generally find the calendar through the site map. This will break down the topics the publication will cover for the whole year, meaning you can and should plan ahead and pitch your client for a larger feature that will likely have more pages and graphics dedicated to it – equating to more eyes on your client. The editorial calendar is a seriously underutilized tool that can be used to garner big hits for clients in print publications.

Not checking the day’s news

We’ve seen it time and time again – brands schedule social media posts days in advance, but then big news hits, and an insensitive-seeming message can cost a brand big consumer points. The same holds true for pitching – check Google News and Twitter before sending out a pitch to make sure that your reporter targets’ market isn’t experiencing breaking news. If it is, hold off on pitching until it blows over, or risk your pitching being deleted immediately.

Pitching incorrect, misspelled or irrelevant information

Before hitting send, make sure that your pitch is formatted, spelled and punctuated correctly – and that the information inside is accurate. It’s easy to keep pitching different markets using the same pitch, but it will likely need to be adapted as you change your audience. Take the extra moment to re-read your pitch before you send it on.

When pitching makes up such a large portion of the PR experience, it’s very important to do research before sending a pitch to the media – a properly crafted pitch can mean the difference between having to fight for a story and creating a meaningful, mutually beneficial relationship with a reporter that will last for years.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts