Pitching the media can sometimes feel like throwing mud at the wall to see what sticks – but with a little preparation, your email pitch can go from a shot in the dark to a sure thing. Here are three ways to prevent your pitch from certain death in the trash folder. Craft an appealing … Read more

For the November seminar, All Points PR Senior Digital & Creative Account Lead Whitney Sirard and President Jamie Izaks discussed their findings from the FranTech conference earlier in the month in Austin, Texas, including how the increasing digitization of the world of business presents new opportunities and challenges for the franchising industry and our clients. … Read more

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its December Luncheon, to be held Dec. 1 … Read more

As PR pros, much of our days is spent pitching our franchise clients to media outlets large and small across multiple platforms. With rapidly shrinking newsrooms, reporters are busier than ever – meaning it’s extra important for public relations teams to maximize their communication time with the media. Here are four common mistakes that PR … Read more

For the October seminar, All Points PR Account Lead Allie Kramer discussed some best practices for social media, including how best to interact on behalf of our clients on Facebook, Twitter, Instagram and Pinterest. As Allie pointed out in her seminar, it’s key to understand the brand voice thoroughly, then translate it into posts for … Read more

At All Points, we take great pride in our ability to secure publicity opportunities and press placements for our franchise clients – being able to tell the story of how a business owner came to find his or her entrepreneurial path, or sharing how a community benefits from a new concept is fulfilling on many … Read more

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, recently hosted its September Luncheon at Sunda in Chicago. IFA … Read more

For the September seminar, All Points President Jamie Izaks shared with the team different ways to build and maintain personal, respectful relationships with our clients. As Jamie pointed out in his seminar, we play an important role in our clients’ businesses and lives – we provide a service that enhances franchise growth plans, consumer-facing messaging … Read more

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its September Luncheon, to be held Sept. 8 … Read more