NIFA Welcomes Dynamic Smoke’s Poutinerie CEO to December Luncheon
The Northern Illinois Franchise Association (NIFA) recently hosted its December Luncheon in Chicago, continuing its work educating the Chicagoland community about the most pressing franchise-related topics of the day.
Attendees were entertained and educated by Smoke’s Poutinerie CEO (chief entertainment officer) Ryan Smolkin. His thoroughly engaging and dynamic presentation discussed how a strong brand identity can electrify growth, demonstrating the essence of the Smoke’s brand in everything from his head-to-toe red plaid outfit to his unrelenting affection for 80s rock hits.
Ryan’s entrepreneurial spirit was palpable, inspiring all attendees to dig deeper into their brand identity and discover what makes their brand or service unique. An enlightening Q&A session, led by event sponsor BMO Harris Bank, followed Ryan’s presentation and gave all in attendance the opportunity to learn about viral marketing, corporate culture and social identity as well as Smoke’s impressive growth trajectory.
Along with Ryan’s presentation, the Luncheon guests enjoyed a delicious lunch, including sushi rice arancini, hanger steak and panna cotta at Intro Chicago as well as free valet parking courtesy of Honkamp Krueger. The crowd networked and mingled in the elegant dining area of Intro, located by the lake in Lincoln Park.
Stay tuned for details on the upcoming 2017 NIF events, and visit www.northernilfranchise.org for more information about the organization.
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