Senior Content Marketing Lead Amy Lecza Gives Instagram and Twitter Tips
During the January seminar, All Points PR Senior Content Marketing Lead Amy Lecza shared some pro tips for increased engagement on Instagram and Twitter to help brands increase their interaction.
Amy’s presentation was centered on visibility – ensuring that all posts are easily searchable through relevant and popular hashtags as well as making sure that the most imperative information is easily found in the captions. Amy gave lots of examples of hashtag ratios to use, including national, local and topical hashtags to increase engagement.
For Twitter, Amy discussed ways to bring life to dry accounts, sharing information about how to turn general business news and articles about productivity, company culture and industry know-how into posts that generate likes and retweets. She also shared examples of how graphics and visuals affect engagement numbers, reminding us to supplement our posts with photos, videos and even gifs.
As the social media landscape changes, it’s important that we be able to provide our clients with the best tips to keep their pages growing and their audiences engaged. Amy’s seminar helped us keep these goals in mind.
Stay tuned for February’s seminar!