In the spirit of continual education and innovation, the All Points team hosts monthly seminars where team members give presentations on a variety of subjects with the aim of improving the company’s overall skill set. This month, PR Associates Liz Robinson and Mackenzie Coopman presented on pitching the media – specifically, how to make sure … Read more

During the March seminar, PR Associate Lizzie Baunach presented an agency-wide campaign for one of our most colorful clients, Kona Ice. Beginning with colorful leis for the entire team, Lizzie kicked off the presentation by sharing some of the work that All Points has done on behalf of the Kona Ice brand in our tenure … Read more

Media relations is the crux of what we do at All Points PR. Our franchise industry clients rely on us to develop meaningful relationships with the media at all levels in order to shout the franchising message to a broader audience, and nothing showcases these mutually beneficial relationships like national press placements. Our PR team … Read more

During the February seminar, the All Points PR IFA delegation – Stephanie Blake, Bailey Hewitt, Mackenzie Coopman and Liz Robinson – shared their takeaways, lessons and some fun photos with the team. The IFA convention is sponsored by the International Franchise Association and is considered to be the premier global franchising convention – as a … Read more

Snapchat, the social media app best known for allowing users to send and receive images and videos that disappear in 10 seconds or less, has blown apart the world of social media as one of the pioneers of the “story” concept. Now, other apps like Instagram and Periscope are harnessing this component, but Snapchat remains … Read more

In what most in the franchising industry consider to be the most exciting few days of the year, several members of the All Points team headed for Vegas to participate in round table discussions, educational seminars and plenty of networking time with current and future franchise clients. In addition to these enriching components, All Points … Read more

During the January seminar, All Points PR Senior Content Marketing Lead Amy Lecza shared some pro tips for increased engagement on Instagram and Twitter to help brands increase their interaction. Amy’s presentation was centered on visibility – ensuring that all posts are easily searchable through relevant and popular hashtags as well as making sure that … Read more

For the December seminar, All Points PR Account Lead Callie Forkenbrock shared the lessons she learned from October’s International Foodservice Editorial Council (IFEC) convention, held in Minneapolis. Callie brought back lots of great information that was helpful for the team, specifically about the importance of fearless networking, storytelling and food trends. Callie met with more … Read more

The Northern Illinois Franchise Association (NIFA) recently hosted its December Luncheon in Chicago, continuing its work educating the Chicagoland community about the most pressing franchise-related topics of the day. Attendees were entertained and educated by Smoke’s Poutinerie CEO (chief entertainment officer) Ryan Smolkin. His thoroughly engaging and dynamic presentation discussed how a strong brand identity … Read more