Blog

As a franchise PR agency, we spend all year planning and prepping for the International Franchise Association (IFA) Convention. Every year our team, along with thousands of industry professionals, is given the chance to learn about trends in franchise relations, management and leadership, financing and multi-unit growth. At the same time, we also look forward […]

Apple is between a rock and a hard place. Following the San Bernadino terrorist attack in December, the FBI wants Apple to crack the encryption on one of the shooters’ phones. Apple says it’s a dangerous precedent, and Apple CEO Tim Cook wrote an open letter that quickly went viral. Astonishingly clear and honest, Cook’s

In the digital age, brands are increasingly looking to social media to format messaging that reaches a wider audience from different age groups. Our franchise industry clients too have embraced this new direction, and All Points is happy to take the lead with conceptualizing campaigns on every level. From writing Twitter posts that get a

Public relations is more of an art than a science. As public relations professionals, we spend our time absorbing the news, studying trends and thinking of creative ways to get our clients involved – this is where pitching comes into play. At All Points PR, the majority of our time is dedicated to interacting with

Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship and small business. These changes necessitate quick thinking and flexibility when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its Winter Luncheon on Monday, March 7 on

If you write for a living or just as a component of your job, it’s likely that you’ve experienced writer’s block. No need to stress – this is normal, especially if, like us, you’re working in the public relations or media fields. At All Points PR, we recommend combatting writer’s block creatively with staff brainstorm

Goal-setting is in our nature at All Points, so it was only natural to use the new year as an opportunity to think about what lies ahead. Check out our team’s resolutions for 2017.  Joey: …to invest more time in my professional development by pursuing networking opportunities and training courses. Allie: …to find new and

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks with friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchising industry with a Chicago office, has had an exciting year. Beginning with the Winter Luncheon in

At All Points PR, professional development is a major component to our team’s ongoing growth – it’s what helps to keep the agency full of fresh ideas, creativity and enthusiasm. We often have team members attending seminars and conferences – we like to think of it as an investment in the agency. Recently, PR associates