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As publicists, brand advocates and creative folks everywhere know all too well, the social media landscape is two things: extremely important and always changing. In order to stay on top of recent developments, All Points’ entire team meticulously researches and engages on several different channels to help our clients better represent their brands on social […]

At All Points PR, we take great pride in the genuine relationships we have built with our clients. While we are always their biggest cheerleaders, we also consider ourselves an extension of their brands, reputations and images. This connection can be easily spotted in any of our press releases, e-blasts, blog posts or social media

Even the most creative writers can use a refresher from time to time, especially when phrases get stale and those pesky grammar rules start to get fuzzy. For those of us who write for a living, it’s even more important to be on top of our game. Take the spring cleaning season one step further

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.

At All Points, we place a significant emphasis on social responsibility as it pertains to giving back to our local community. We recently launched the All Points: Positive Impact program, which comprises quarterly initiatives to engage with the Chicagoland community in a philanthropic way. Met with unanimous office-wide enthusiasm, the All Points team spent a

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Winter Luncheon March 7 at historic Hamburger University

As a franchise PR agency, we spend all year planning and prepping for the International Franchise Association (IFA) Convention. Every year our team, along with thousands of industry professionals, is given the chance to learn about trends in franchise relations, management and leadership, financing and multi-unit growth. At the same time, we also look forward

Apple is between a rock and a hard place. Following the San Bernadino terrorist attack in December, the FBI wants Apple to crack the encryption on one of the shooters’ phones. Apple says it’s a dangerous precedent, and Apple CEO Tim Cook wrote an open letter that quickly went viral. Astonishingly clear and honest, Cook’s

In the digital age, brands are increasingly looking to social media to format messaging that reaches a wider audience from different age groups. Our franchise industry clients too have embraced this new direction, and All Points is happy to take the lead with conceptualizing campaigns on every level. From writing Twitter posts that get a

Public relations is more of an art than a science. As public relations professionals, we spend our time absorbing the news, studying trends and thinking of creative ways to get our clients involved – this is where pitching comes into play. At All Points PR, the majority of our time is dedicated to interacting with