Senior Account Lead Katharine Nichols Discusses How to Build a Genuine Connection with Clients
At All Points PR, we take great pride in the genuine relationships we have built with our clients. While we are always their biggest cheerleaders, we also consider ourselves an extension of their brands, reputations and images. This connection can be easily spotted in any of our press releases, e-blasts, blog posts or social media calendars, where the on-brand verbiage and overall tone is specific to our clients’ unique voice.
This month, Senior Account Lead Katharine Nichols chose to focus her presentation on our PR firm’s valuable connections with our clients and the distinct ways we have built upon these relationships in our day-to-day. Katharine mentioned the value of updating clients on our media outreach efforts through frequent update calls and email communications, as well as providing personalized PR update reports on a monthly basis. By looping in our clients very closely every step of the way, they can, in turn, have the peace of mind to focus on what they do best, while knowing our PR firm is diligently working on their behalf.
Stay tuned for June’s seminar!
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