Watch All Points PR President Jamie Izaks Explain in 90 Seconds Why Visual Storytelling on Social Media Will Make or Break Your Brand
As publicists, brand advocates and creative folks everywhere know all too well, the social media landscape is two things: extremely important and always changing. In order to stay on top of recent developments, All Points’ entire team meticulously researches and engages on several different channels to help our clients better represent their brands on social media.
All Points PR President Jamie Izaks recently appeared in a short video to talk about the importance of visual storytelling on social media. He used the example of client Vitality Bowls and a campaign the All Points team spearheaded on behalf of the brand, “Fuel Your Day.”
The campaign encouraged fans of the brand and customers to share photos of the ways they start their days off in a healthy, active way, which ties directly in with the Vitality Bowls brand lifestyle. As Jamie hints at in the video, social media is one of the most important ways you can engage with current and potential customers – so taking advantage of their attention with a carefully curated campaign can make the difference between new leads and stagnancy.