All Points Team Attends Adobe Summit and Storytelling Seminar
All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.
Senior Digital & Creative Lead Whitney Sirard recently attended the Adobe Summit in Las Vegas, where she joined thousands of other creative folks for roundtable discussions, keynote addresses and classes of all shapes and sizes. Her biggest takeaway? Brands must deliver united, compelling, consistent customer experiences to be relevant. With a host of new ideas to breathe new life into All Points’ content marketing, social media and media relations services, Whitney presented her learnings to the entire All Points team.
Additionally, Account Lead Bailey Hewitt attended a PRSA-sponsored Visual Content and Media Relations course in Chicago and presented to the All Points Team as well. Learning more about how recent technological advances have led to a major shift in the role and relationships between publicists and journalists, Bailey shared how online content can make or break a placement. Bios, supporting information, high-res downloadable images, easy-to-use quotes, infographics, logos and videos are all highly sought by journalists after in a world increasingly reliant on fast-moving online content. If we, as publicists, can provide this content for reporters, we enhance our mutually beneficial relationships even further.
This month’s seminar provided our team with inspiring ideas and strategies from two very informative seminars. As always, we look forward to serving our franchise industry clients with more in-depth skills and ever-evolving strategies for success.
Stay tuned for May’s seminar!