All Points PR Logo
All Points PR Logo
Post image

All Points Team Attends Adobe Summit and Storytelling Seminar

PhotoAll Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.

Senior Digital & Creative Lead Whitney Sirard recently attended the Adobe Summit in Las Vegas, where she joined thousands of other creative folks for roundtable discussions, keynote addresses and classes of all shapes and sizes. Her biggest takeaway? Brands must deliver united, compelling, consistent customer experiences to be relevant. With a host of new ideas to breathe new life into All Points’ content marketing, social media and media relations services, Whitney presented her learnings to the entire All Points team.

Additionally, Account Lead Bailey Hewitt attended a PRSA-sponsored Visual Content and Media Relations course in Chicago and presented to the All Points Team as well. Learning more about how recent technological advances have led to a major shift in the role and relationships between publicists and journalists, Bailey shared how online content can make or break a placement. Bios, supporting information, high-res downloadable images, easy-to-use quotes, infographics, logos and videos are all highly sought by journalists after in a world increasingly reliant on fast-moving online content. If we, as publicists, can provide this content for reporters, we enhance our mutually beneficial relationships even further.

This month’s seminar provided our team with inspiring ideas and strategies from two very informative seminars. As always, we look forward to serving our franchise industry clients with more in-depth skills and ever-evolving strategies for success.

Stay tuned for May’s seminar!


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts