Blog

Led by Account Lead Allyson Otey, the All Points team lunched and learned together earlier this month, gathering as a group to hear how to leverage the news of the day in pitch development. As Allyson pointed out in her seminar, we’re in the midst of a headline-driven news cycle at the moment – between […]

The first night of the Republican National Convention, Melania Trump delivered a speech to the audience that was later proven to closely resemble an address that first lady Michelle Obama gave to the Democratic National Convention eight years earlier. The effect was instantaneous – the entire country was talking about the alleged plagiarism. Videos were

The typical employee spends at least 40 hours a week in the office – that’s a third of the entire workweek – which is a considerable amount of time. At All Points, we do everything we can to cultivate an office culture that promotes ongoing learning and education. We feel that every member of our

For this month’s team seminar, President Jamie Izaks shared with our team various sources of inspiration to look to when developing a pitch that resonates with the media. From researching media outlets to reviewing clients’ marketing calendars, there are countless avenues a publicist can take to find the best story to tell. With that said,

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its first-ever Social on June 22. Co-hosted by NIFA

Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship. These changes necessitate flexibility, adaptation and quick thinking when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach to suit

At All Points, organization plays a crucial role in our ability to meet and exceed client expectations. We have many tasks that require our attention, and in order to make sure we manage our time well, we use a variety of organization tactics. We have a strategic set of processes and systems in place that

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its first-ever Social on Wednesday, June 22 at Rockit

As publicists, brand advocates and creative folks everywhere know all too well, the social media landscape is two things: extremely important and always changing. In order to stay on top of recent developments, All Points’ entire team meticulously researches and engages on several different channels to help our clients better represent their brands on social

At All Points PR, we take great pride in the genuine relationships we have built with our clients. While we are always their biggest cheerleaders, we also consider ourselves an extension of their brands, reputations and images. This connection can be easily spotted in any of our press releases, e-blasts, blog posts or social media