It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a … Read more

At All Points PR, securing media placements for local franchisees is one of the most important parts of our jobs – the ability to help a community understand what a new business can provide for it is critical to helping the business succeed. Working alongside our contacts in markets large and small, we rely on … Read more

The All Points team has many strengths – we’re creative thinkers, critical analysts and hard workers – but our greatest strength is our ability to come together as a team and work together to brainstorm creative solutions for our clients. That was Director Stephanie Blake’s intention when she conceptualized the first-ever All Points Workshop – … Read more

The Northern Illinois Franchise Association (NIFA), founded by All Points PR executive team Jamie and Lauren Izaks as well as friend and Marks & Klein lawyer Andrew Bleiman, hosts quarterly events, continuing its work of education the Chicagoland’s franchise community about the most pressing franchise-related topics of the day. Thus far, NIFA has had two … Read more

During the May monthly seminar, Account Lead Sydney Trepel shed some light on what was one of our most interesting seminars to date, focusing on copyright law as it pertains to the media. Using the example of a piece of art (we all drew a picture on a piece of paper), Sydney illustrated the protection … Read more

Media relations is a combination of several key components of the public relations mix, and one of the most important to our clients is social media. Our franchise industry clients rely on us to be the experts in the latest and greatest social media platforms so they can better reach their targets, be they franchisee … Read more

It’s certainly been a hectic few weeks for the corporate communicators and PR pros. Where to begin? Pepsi’s tone-deaf commercial? United’s trio of non-apologies? Sean Spicer’s epically disastrous White House press conferences? The subject of crisis communication training from these potentially reputation-altering disasters has been explored in depth over the last several days – PR … Read more

In the spirit of continual education and innovation, the All Points team hosts monthly seminars where team members give presentations on a variety of subjects with the aim of improving the company’s overall skill set. This month, PR Associates Liz Robinson and Mackenzie Coopman presented on pitching the media – specifically, how to make sure … Read more

During the March seminar, PR Associate Lizzie Baunach presented an agency-wide campaign for one of our most colorful clients, Kona Ice. Beginning with colorful leis for the entire team, Lizzie kicked off the presentation by sharing some of the work that All Points has done on behalf of the Kona Ice brand in our tenure … Read more