Press Releases

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

La Madeleine Opens in Tanglewood to Satisfy Cravings for more Tastes of the French Countryside

“Rompre le Pain” (Breaking Bread) Rewards First 50 Guests in Line at 6:30 a.m. with Handmade Bread Every Week for a Year HOUSTON – Residents, neighboring businesses and guests of Tanglewood Court, the highly touted residential and entertainment mixed-use community in the Galleria area of west Houston, will soon welcome the arrival of la Madeleine … Read more

Instant Imprints Launches New Campaign to Drive Franchise Growth

Wrapped Car Awarded to New Franchisees Now Through End of Year, Companywide Initiative Encourages Lead Referrals SAN DIEGO – Instant Imprints, North America’s innovative network of sign, promotional products, and digital printing centers, announced today the start of the Drive Your Franchise Campaign. This new campaign, which also rewards current franchisee involvement, aims to support the … Read more

Amsterdam Falafelshop Opens Highly Anticipated Clarendon Shop

Arlington Gets its Falafel Fix: Amsterdam Falafelshop Opens Highly Anticipated Clarendon Shop Iconic D.C. Hangout Opens to Local Residents, Lunch Crowds, Late Nighters in High-Profile Northern Virginia Locale ARLINGTON, Virg. – Falafel. Amsterdam. Clarendon. What could be better? Washington, D.C.’s iconic Amsterdam Falafelshop, a staple in the Adams Morgan neighborhood where the concept originated, and more recently … Read more

La Madeleine Opens at Crown to Satisfy Cravings for Tastes of the French Countryside

All Points PR: La Madeleine Case Study - Integrated PR Approach

Bonjour Downtown Crown! La Madeleine Opens at Crown to Satisfy Cravings for Tastes of the French Countryside “Rompre le Pain” (Breaking Bread) Rewards First 50 Guests in Line at 6:30 a.m. with Year of Handmade Breads & Fresh-Baked French Viennoiseries (Cookies, Croissants, Muffins & more) GAITHERSBURG, Md. – Residents, neighboring businesses and guests of Crown, the … Read more

Executive Care Expands Home Care Franchise into Charlotte

  Executive Care Expands Home Care Franchise into Charlotte Dynamic Entrepreneurial Duo to Open Leading National Home Care Concept in January 2015 CHARLOTTE, NC. — Executive Care announced today that it has signed a franchise agreement to open an office serving multiple territories in North Carolina. It marks the company’s first Carolinas office and represents … Read more

Seva Launches Phase Two of Franchise Growth Strategy: Aggressive Expansion Targets Shopping Centers in Key U.S. Regions

Seva Launches Phase Two of Franchise Growth Strategy: Aggressive Expansion Targets Shopping Centers in Key U.S. Regions Proven Successes in Wal-Mart Stores Signal Franchise Opportunities HIGHLAND PARK, Ill. – Seva, the pioneer of the fast casual spa experience in the United States, announced today that it is advancing strategic franchise growth into its second phase. The … Read more

Executive Care Appoints Seasoned Franchise Industry Leader to Vice President of Operations and Franchise Development

Executive Care Appoints Seasoned Franchise Industry Leader to Vice President of Operations and Franchise Development Todd Leonard Joins Company Amid Aggressive Franchise Growth Phase HACKENSACK, N.J. — Executive Care, the New Jersey-based home care franchise that is quickly gaining a national reputation as the premier caregiving agency in its field, announced today the appointment of … Read more

Kona Ice Now Serving Extraordinary Experiences Everyday in Hilo and Surrounding Areas

Kona Ice Now Serving Extraordinary Experiences Everyday in Hilo and the surrounding areas The “Coolest” Party on Wheels Pulls into Hilo; Local Entrepreneur Commits to Giving Back to Community Schools, Teams and Organizations HILO, Hawaii – Bringing amusement park excitement everywhere it stops, Hilo and the surrounding areas introduce a new Kona Ice truck that … Read more

TapSnap Expands Inventive Social, Digital Fun in Howard County with Reimagined Photo Booth

TapSnap Expands Inventive Social, Digital Fun in Howard County with Reimagined Photo Booth Portable “Phototainment” Business Fulfills Demand for Increasingly Popular Open Air Photo Booth Experience in Columbia Columbia, Md. – TapSnap’s striking twist on the classic photo booth is getting a boost in Columbia with the launch of its newest “phototainment” experience. An unpredictable … Read more