All Points PR Logo
All Points PR Logo

Seva Launches Phase Two of Franchise Growth Strategy: Aggressive Expansion Targets Shopping Centers in Key U.S. Regions

Screen Shot 2014-09-30 at 4.51.07 PM

Seva Launches Phase Two of Franchise Growth Strategy: Aggressive Expansion Targets Shopping Centers in Key U.S. Regions

Proven Successes in Wal-Mart Stores Signal Franchise Opportunities

HIGHLAND PARK, Ill. – Seva, the pioneer of the fast casual spa experience in the United States, announced today that it is advancing strategic franchise growth into its second phase. The company’s planned progression into its new growth stage comes amid rapid expansion that is meeting extraordinary consumer demand. In just three short years of franchising, Seva has grown to 100 locations, and has another 20 currently in development.

“Our mantra is ‘Beauty to the People,’ and we believe that Seva’s affordable, efficient spa services provided in a comforting, relaxed environment should be available to everyone,” said Vas Maniatis, the founder and CEO of Seva who has been recognized for his series of entrepreneurial success. “Achieving the 100 location milestone is a goal we can feel proud about reaching in three years. Now, our focus is on the future of our brand—continuing to excel in operating locations that distinguish themselves from anything else in their markets. And, we’re prepared to go from 100 to 500 or more locations in the next three years.”

Seva’s winning go-to-market strategy has created the momentum that is now propelling the brand. Under Maniatis’ leadership, Seva has tripled its footprint every year, and now operates in more than 25 states. Key to this effort is the relationship Maniatis developed with Walmart. Presently, all Seva locations operate in retail hubs situated inside Walmart stores. Phase two of the concept’s franchise growth brings the brand beyond the walls of the retail giant and into select shopping centers in attractive U.S. markets.

“The potential for Seva is limitless,” noted Maniatis. “Our franchisees are consistently demonstrating a desire to achieve operational excellence. Since they believe so strongly in Seva and the brand standards, we have established remarkable loyalty with our customers.“

Maniatis conceptualized Seva after accompanying his wife to get her eyebrows threaded. He liked the cultural roots of the practice, but felt the open kiosks in malls lacked the privacy and ambiance clientele deserved. Improving upon this model, Maniatis launched Simply Eyebrows in 2008, during the height of the Great Recession. The brand began opening exclusively in Walmart locations. Between 2009 and 2010, Maniatis sold the Simply Eyebrows model outside of Walmart, and converted those within the retailer to Seva, which is a Sanskrit word meaning “selfless service.”

Customers who come to a Seva location can enjoy spa services that, in addition to threading, include waxing, eyelash extensions and facials, all at an affordable price and in a time-efficient manner. Seva offers its patrons treatments quickly, but without losing the privacy and ambiance of a traditional spa.

“This is an awakening for the spa service industry – the dawn of a new era,” said Maniatis, who formerly was involved in the real estate industry. “Traditionally these services were only available in mall-type environments, or at high-end spas. We want to help people everywhere in America look and feel better about themselves.”

Seva supports its new franchisees with initial training programs offered through its proprietary Seva University. Ongoing support is provided both in the field and through the brand’s Seva Academy, which includes virtual training classes. The brand’s proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. From first-time entrepreneurs to seasoned business owners and corporate professionals, Seva appeals to a wide investor audience. The franchise investment starts at $141,000, which includes the initial franchise fee.

About Seva

Seva offers spa services, including eyebrow threading, waxing, eyelash extensions and facials at an affordable price. Improving upon what is often a kiosk model in malls, shopping centers or large retailers, Seva offers clients treatments in a quick-service manner, without losing the feel of a traditional spa. Seva’s mission is to reinforce the origins of its name – a Sanskrit word meaning “selfless service” – and hold true to its mantra “Beauty to the People.” Since exclusively opening within Walmart stores in 2010, there are 100 Seva locations open in the United States and many in development in locations inside and outside of Walmart. For more information about Seva visit http://www.sevabeauty.com. For franchising inquiries and opportunities, visit http://www.sevabeautyfranchise.com

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts