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Time reported in 2015 that the average attention span of a human is eight seconds, according to a study from Microsoft Corp. This is one second less than the average attention span of a goldfish, and four seconds down from the average human attention span in 2000. Simply put, humans are easily distracted. In fact, […]

From public relations professionals to content marketers and creative and digital mavens, the All Points PR team incorporates a diverse set of talented individuals to achieve our integrated approach. This approach calls for constant collaboration and creativity across the team to deliver powerful results. Content Marketing Associates Meredith Beirne and Amanda Goecke recently led the

At All Points, our employees are encouraged to carry themselves with compassion and philanthropy, which are a part of our core values. We are passionate about our commitment to corporate social responsibility, our focus on people and making a meaningful impact on community organizations that do good for others, as reflected by our quarterly Positive

Influencers, such James Charles, Kayla Itsines and Joanna Gaines, have taken the social media world by storm in recent years, commanding marketing strategies and ad spend through big brands and public relations agencies galore. In fact, Business Insider reports that influencer marketing ad spend is expected to reach between $5 and $10 billion by 2022.

In the world of public relations, it’s not just about having the best pitch – it’s also about how and when you’re following up on it. The All Points PR team recently enjoyed a “pitch perfect” seminar held by Senior Account Lead Gautier Lemyze-Young, who shared some great tips on best practices for pitches and

Spring is officially in full swing, which means that in just a few weeks, newly-minted graduates will begin their journeys into the working world. For those who will take their first steps along the PR path, I’d like to share a few things to take into consideration that will help you make a strong entrance

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 March Luncheon at LUXBAR in Chicago. The Luncheon allows NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day. With nearly 50 guests in attendance, the March Luncheon

As the world of public relations continues to evolve, the All Points PR team continuously prioritizes staying on top of the trends – especially in today’s digital landscape. All Points recently welcomed Google representative and Sales Leader Eric Hubbs to lead a seminar in an effort to maintain this commitment and help fine-tune our team’s

This time of year is one of the most exciting for franchising. Several members of the All Points team headed to Las Vegas to participate in round table discussions, educational seminars and plenty of networking time at the International Franchise Association 2019 Convention. The team brought back a lot of great takeaways from the convention

President’s Point: Thoughts Heading Into the IFA 2019 Convention By Jamie Izaks Viva Las Vegas! IFA 2019 is just moments away, and several members of the All Points team are eagerly gearing up for the most exciting time of the year in the franchising industry. I am especially excited to return to Las Vegas, surrounded