All Points PR Logo
All Points PR Logo
Post image

President’s Point: The PR Path

Spring is officially in full swing, which means that in just a few weeks, newly-minted graduates will begin their journeys into the working world. For those who will take their first steps along the PR path, I’d like to share a few things to take into consideration that will help you make a strong entrance into the field.

Take advantage of the opportunity

Whether you land an in-house or an agency role, there are specific opportunities each path provides that are important for growing your experience as a PR professional. The agency path, for example, allows the chance to learn a vast amount about working in PR, as you will gain exposure to many different responsibilities, coworkers and clients. For aspiring PR professionals who want to work across multiple industries, figure out which ones you are interested in most and dig into clients of various sizes, the fast-paced agency life will help do the trick!

An in-house role, in comparison, lets you focus on just one client – your company – and dive deeper into bigger initiatives. While you can find similar opportunities in an agency setting, an in-house position can also equip you to specialize in areas such as internal communications, media relations, crisis communications and more. But, no matter how you decide to embark on your PR journey, take advantage of the exposure and experience that each opportunity provides.

Don’t be afraid to explore your specific interests

Working as a PR professional doesn’t mean you have to be a jack-of-all-trades. While working generally across multiple roles can offer a more diversified career, there are many pros to pursuing a particular area of interest in PR to grow your expertise. This can include disciplines such as social media, content marketing, analytics, reputation management… the list goes on. Specializing in one area can also help you be more marketable down the road when pursuing roles based on an organization’s specific needs.

Take steps every day to learn something new

In the ever-changing world of PR, it’s important to stay on top of the trends both in the news and within the industry. Even when you’ve found your footing on the PR path, you’ll know that there is no end to the industry knowledge you can obtain. Read a book, attend a conference, offer to assist in a project outside your department – always be thinking about ways you can refine your skills, expose yourself to new opportunities and grow as a professional.

Good luck out there, graduates!

Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area,


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts