All Points PR Logo
All Points PR Logo
Post image

The All Points Team Explores Campaign Planning and Brainstorming During the June Seminar

In our recent June seminar, the All Points team was treated to a two-part presentation from Creative and Digital Account lead Barbara Krygowska, Public Relations Account Lead JoeyLauren Jiracek, and Public Relations Associates Alexandra Hopkins and Alejandra Sanchez.

Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees through relevant topics and exciting information. The team gathered for an inside look into the planning and execution of a recent creative campaign, followed by an introduction to a revamped agency brainstorming initiative designed to keep the creativity flowing.

Barbara and Joey began the seminar with a client case study on creative campaign planning and execution. The goal was to present the client with a year-long marketing plan for recruitment, and to produce a highly creative and integrated consumer-facing campaign to further differentiate our client from its competitors. The duo took us through their influencer-style campaign, from its initial idea generation to the incredible results and content generated over the last few months.

Following Barbara and Joey’s presentation, Alex H. and Alex S. took the stage to guide the team through a revitalized brainstorming initiative. The pair discussed multiple brainstorming methods that are designed to bring different groups of the All Points team together and consider new, innovative ideas for our agency’s integrated public relations, social media, digital and content marketing strategies.

Be sure to check out All Points PR on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to keep up with the office.


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts