Businesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before. As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands […]
LinkedIn for Businesses Read More »
2014 FIFA World Cup The most widely viewed and followed sporting event in the world is yet again in full swing. As many as one billion people tuned in to the final match during the 2010 World Cup games in South Africa, accounting for nearly 14 percent of the world population and even surpassing the
The World is Watching and Tweeting Read More »
Receiving a college diploma is an exciting time for any new graduate. The next phase of life is starting – time to become a professional. From settling into a new job or internship to searching through LinkedIn and eagerly writing cover letters, the days of being a full-time student have passed. Eventually, every new graduate
Preparing for a PR Career Read More »
On the heels of last week\’s premiere of \”Med Men,\” we saw our favorite 1960s characters appear on the screen for their final season. If you\’ve watched \”Mad Men,\” then you\’ve heard Don Draper\’s brilliance when it comes to public relations, advertising and marketing. If you\’re new to the world of \”Mad Men,\” Glow New
Public Relations Lessons from AMC’s “Mad Men” Read More »
Every business strives to generate more transactions. To achieve this, it is important to attract consumers and not only tell them about your brand, but to share a unique perspective or information they did not have prior to visiting your blog, website or social media channel. Content marketing is a mindset that is integrated into
Get Noticed with Quality Content Read More »
The award for best performance of Thursday night\’s live production of The Sound Of Music goes to DiGiorno Pizza. As viewers prepared to enjoy the heartwarming theater production of the 1965 film, Digiorno Pizza was cooking up a tasteful treat for the audience. The popular frozen pizza brand had the Twitter-verse hanging on every word
“Dough-Rei-Mi” How DiGiorno Pizza Took Center Stage During The Sound of Music Read More »
When it comes to media relations the ultimate goal is to capture the reporters\’ attention and secure an interview for your client. Reporters are inundated with phone calls and emails from publicists everyday and in a world where news is condensed to 140 characters or less, it is important to make your point known succinctly.
Making Your Point Known in Media Relations Read More »
Rarely is securing press coverage easy. It takes hard work and dedication to achieve your PR goals. It is easy to become downtrodden when faced with adversity and stress with your PR work, but a positive attitude is a powerful tool when overcoming obstacles. Fact is, the way you feel about a situation has an
“When the going gets tough, the tough get going…” Read More »
In today\’s age, anyone can be a journalist. The Internet provides an open forum for the average Joe to share their opinions regarding the news, products, fashion and celeb gossip of the day. Take for example tech fanatic Pete Cashmore. Fascinated by new technologies and the changing landscape of social media, Cashmore decided to forego
The Age of the Social Influencer Read More »
Every public relations professional has been there — your client has some \”news\” they want to see published…that really isn\’t news at all. Great. Your mission is to please the client (who pays you). But, of course, you\’re not going to bribe a reporter with anything but one heck of a storyline. So what do
5 Tips to Ensure Your Pitch is Actually Newsworthy Read More »
