Blog – Page 23 – All Points PR

From Powerplays to Pitching: Similarities Between Sports Reporting and Franchise PR

Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR: I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic […]

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Hot News Item Serves as Reminder about PR Principles

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The All Points PR team recently took a few minutes to discuss an article that The Washington Post reporter Alyssa Rosenberg filed on the \”worst public relations pitches pegged to Robin William\’s death.\” Among many points Alyssa makes in the article, her story looks at the offensive nature of PR professionals’ attempt to take advantage

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LinkedIn for Businesses

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Businesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before. As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands

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The World is Watching and Tweeting

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2014 FIFA World Cup The most widely viewed and followed sporting event in the world is yet again in full swing. As many as one billion people tuned in to the final match during the 2010 World Cup games in South Africa, accounting for nearly 14 percent of the world population and even surpassing the

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Preparing for a PR Career

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Receiving a college diploma is an exciting time for any new graduate. The next phase of life is starting – time to become a professional. From settling into a new job or internship to searching through LinkedIn and eagerly writing cover letters, the days of being a full-time student have passed. Eventually, every new graduate

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Public Relations Lessons from AMC’s “Mad Men”

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On the heels of last week\’s premiere of \”Med Men,\” we saw our favorite 1960s characters appear on the screen for their final season. If you\’ve watched \”Mad Men,\” then you\’ve heard Don Draper\’s brilliance when it comes to public relations, advertising and marketing. If you\’re new to the world of \”Mad Men,\” Glow New

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Get Noticed with Quality Content

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Every business strives to generate more transactions. To achieve this, it is important to attract consumers and not only tell them about your brand, but to share a unique perspective or information they did not have prior to visiting your blog, website or social media channel. Content marketing is a mindset that is integrated into

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“Dough-Rei-Mi” How DiGiorno Pizza Took Center Stage During The Sound of Music

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The award for best performance of Thursday night\’s live production of The Sound Of Music goes to DiGiorno Pizza. As viewers prepared to enjoy the heartwarming theater production of the 1965 film, Digiorno Pizza was cooking up a tasteful treat for the audience. The popular frozen pizza brand had the Twitter-verse hanging on every word

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Making Your Point Known in Media Relations

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When it comes to media relations the ultimate goal is to capture the reporters\’ attention and secure an interview for your client. Reporters are inundated with phone calls and emails from publicists everyday and in a world where news is condensed to 140 characters or less, it is important to make your point known succinctly.

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“When the going gets tough, the tough get going…”

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Rarely is securing press coverage easy. It takes hard work and dedication to achieve your PR goals. It is easy to become downtrodden when faced with adversity and stress with your PR work, but a positive attitude is a powerful tool when overcoming obstacles. Fact is, the way you feel about a situation has an

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