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“Dough-Rei-Mi” How DiGiorno Pizza Took Center Stage During The Sound of Music

The award for best performance of Thursday night\’s live production of The Sound Of Music goes to DiGiorno Pizza. As viewers prepared to enjoy the heartwarming theater production of the 1965 film, Digiorno Pizza was cooking up a tasteful treat for the audience. The popular frozen pizza brand had the Twitter-verse hanging on every word […]

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How it was handled: The Secret Service’s Initial Crisis Communications

When scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent? I can see right away when a

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