Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Whitney and Stephanie Put Our Team to the Photoshop Test

As a franchise PR firm, we put meticulous care into presenting press recaps to our clients. Oftentimes clients repurpose the press coverage we secure for them over social media, on their websites or send it directly to franchise prospects and shareholders. With this being said, it’s very important that we make this task easier for … Read more

Northern Illinois Franchise Association Hosts IFA President and CEO Steve Caldeira for Spring Luncheon

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Spring Luncheon featuring keynote speaker Steve Caldeira, the … Read more

Is Reddit Right for Your Brand’s PR Strategy?

Despite being founded 10 years ago, Reddit is still a mystery to even the savviest Internet users. Reddit is an online community where users vote on content using up and down votes – often called the “front page of the Internet,” Reddit gives users the ability to share stories, links, photos and videos. Also a … Read more

PR Associate Jessica Tchokalov Presents on Phone Pitching

Daily correspondence with the media is an important part of our work as a franchise PR firm that we take very seriously. Whether it’s our unique and relevant pitches or maintaining ongoing mutually beneficial relationships with reporters, editors and producers across the world, our team at All Points Public Relations takes great pride in our … Read more

All Points PR founders Jamie & Lauren Izaks found Northern Illinois Franchise Association

In the spirit of promoting franchising and ensuring its future success, All Points PR founders Jamie and Lauren Izaks founded the Northern Illinois Franchise Association (NIFA) last year alongside friend and colleage Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office. … Read more

Is Instagram Right for Your Brand?

Whether you’re a budding brand looking to expand your social reach or an active consumer of social media yourself, chances are, you’ve seen a brand you like or admire taking up space in various social media channels. Brands across every industry are rushing to establish a presence on all platforms – Facebook, Twitter, LinkedIn, Instagram … Read more

PR Associate Bailey Hewitt Discusses Organization and Time Management

In any field of work, organization and time management are essential. Here at All Points, we have developed several methods of organization to help improve prioritization and time allocation. The benefits of incorporating methods like weekly team meetings, weekly to-do sheets and responsibility charts have allowed the agency to operate more efficiently and produce a … Read more

Cloud Storage: Remixed

“It’s in the cloud.” There’s a phrase that meant nothing more than an uncommon meteorological event even five years ago. The meaning has since changed – cloud storage has become a common habit for individuals and businesses of all sizes to store and access data, quickly overtaking physical servers. Your run-of-the-mill server is bulky, expensive … Read more

What the Heck is Meerkat, and What Can We Learn from its Launch?

If you frequent social media circles like we do at All Points, you’ve been hearing a lot of buzz lately about Meerkat, the newest social media app that’s allegedly ready to take the world by storm. Debuted at South by Southwest (SXSW), the annual music, film and interactive festival held in Austin, Texas, Meerkat enables … Read more