It’s certainly been a hectic few weeks for the corporate communicators and PR pros. Where to begin? Pepsi’s tone-deaf commercial? United’s trio of non-apologies? Sean Spicer’s epically disastrous White House press conferences? The subject of crisis communication training from these potentially reputation-altering disasters has been explored in depth over the last several days – PR […]
What We Can Learn from Huge, Public PR Crises Read More »
In the spirit of continual education and innovation, the All Points team hosts monthly seminars where team members give presentations on a variety of subjects with the aim of improving the company’s overall skill set. This month, PR Associates Liz Robinson and Mackenzie Coopman presented on pitching the media – specifically, how to make sure
All Points Team Prepares to “Switch & Pitch” Read More »
“Driven by our core values, All Points strives to positively impact the communities in which we live and work through our philanthropic and volunteer efforts. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations.” This is the mission statement for All Points’
All Points Team Gives Back with Positive Impact Read More »
During the March seminar, PR Associate Lizzie Baunach presented an agency-wide campaign for one of our most colorful clients, Kona Ice. Beginning with colorful leis for the entire team, Lizzie kicked off the presentation by sharing some of the work that All Points has done on behalf of the Kona Ice brand in our tenure
All Points Team Prepares to Celebrate No Taxation without Relaxation Read More »
Media relations is the crux of what we do at All Points PR. Our franchise industry clients rely on us to develop meaningful relationships with the media at all levels in order to shout the franchising message to a broader audience, and nothing showcases these mutually beneficial relationships like national press placements. Our PR team
All Points PR Secures Our Clients National Media Placements Read More »
During the February seminar, the All Points PR IFA delegation – Stephanie Blake, Bailey Hewitt, Mackenzie Coopman and Liz Robinson – shared their takeaways, lessons and some fun photos with the team. The IFA convention is sponsored by the International Franchise Association and is considered to be the premier global franchising convention – as a
All Points’ IFA Team Shares Lessons from Convention Read More »
Snapchat, the social media app best known for allowing users to send and receive images and videos that disappear in 10 seconds or less, has blown apart the world of social media as one of the pioneers of the “story” concept. Now, other apps like Instagram and Periscope are harnessing this component, but Snapchat remains
Will Snapchat’s IPO Influence the App’s Future? Read More »
In what most in the franchising industry consider to be the most exciting few days of the year, several members of the All Points team headed for Vegas to participate in round table discussions, educational seminars and plenty of networking time with current and future franchise clients. In addition to these enriching components, All Points
All Points Team Hits Vegas for IFA Convention Read More »
During the January seminar, All Points PR Senior Content Marketing Lead Amy Lecza shared some pro tips for increased engagement on Instagram and Twitter to help brands increase their interaction. Amy’s presentation was centered on visibility – ensuring that all posts are easily searchable through relevant and popular hashtags as well as making sure that
Senior Content Marketing Lead Amy Lecza Gives Instagram and Twitter Tips Read More »
Goal-setting is in our nature at All Points, so it was only natural to use the new year as an opportunity to think about what lies ahead. Check out our team’s resolutions for 2017. Joey: …to invest more time in my professional development by pursuing networking opportunities and training courses. Allie: …to find new and
All Points Team Shares New Year’s Resolutions Read More »
