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In what most in the franchising industry consider to be the most exciting few days of the year, several members of the All Points team headed for Vegas to participate in round table discussions, educational seminars and plenty of networking time with current and future franchise clients. In addition to these enriching components, All Points […]

During the January seminar, All Points PR Senior Content Marketing Lead Amy Lecza shared some pro tips for increased engagement on Instagram and Twitter to help brands increase their interaction. Amy’s presentation was centered on visibility – ensuring that all posts are easily searchable through relevant and popular hashtags as well as making sure that

Goal-setting is in our nature at All Points, so it was only natural to use the new year as an opportunity to think about what lies ahead. Check out our team’s resolutions for 2017.  Joey: …to invest more time in my professional development by pursuing networking opportunities and training courses. Allie: …to find new and

For the December seminar, All Points PR Account Lead Callie Forkenbrock shared the lessons she learned from October’s International Foodservice Editorial Council (IFEC) convention, held in Minneapolis. Callie brought back lots of great information that was helpful for the team, specifically about the importance of fearless networking, storytelling and food trends. Callie met with more

The Northern Illinois Franchise Association (NIFA) recently hosted its December Luncheon in Chicago, continuing its work educating the Chicagoland community about the most pressing franchise-related topics of the day. Attendees were entertained and educated by Smoke’s Poutinerie CEO (chief entertainment officer) Ryan Smolkin. His thoroughly engaging and dynamic presentation discussed how a strong brand identity

Pitching the media can sometimes feel like throwing mud at the wall to see what sticks – but with a little preparation, your email pitch can go from a shot in the dark to a sure thing. Here are three ways to prevent your pitch from certain death in the trash folder. Craft an appealing

For the November seminar, All Points PR Senior Digital & Creative Account Lead Whitney Sirard and President Jamie Izaks discussed their findings from the FranTech conference earlier in the month in Austin, Texas, including how the increasing digitization of the world of business presents new opportunities and challenges for the franchising industry and our clients.

The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its December Luncheon, to be held Dec. 1

As PR pros, much of our days is spent pitching our franchise clients to media outlets large and small across multiple platforms. With rapidly shrinking newsrooms, reporters are busier than ever – meaning it’s extra important for public relations teams to maximize their communication time with the media. Here are four common mistakes that PR

For the October seminar, All Points PR Account Lead Allie Kramer discussed some best practices for social media, including how best to interact on behalf of our clients on Facebook, Twitter, Instagram and Pinterest. As Allie pointed out in her seminar, it’s key to understand the brand voice thoroughly, then translate it into posts for