One of the most essential components to the All Points PR employee experience is our commitment to ongoing learning and education. To that point, PR Associate Lauren Baca recently took it upon herself to learn the ins and outs of LinkedIn lead generation ads and educated the team during the monthly seminar. Lauren, while … Continued
Social media influencers are increasingly becoming an important component of the public relations mix. As influential “everyday” citizens, they lend a voice of credibility to your brand while showing off your product or service in a favorable light. Plus, they create content that can be repurposed many times over. All Points PR President Jamie Izaks … Continued
We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own. All Points PR President Jamie Izaks was … Continued
The All Points PR team recently had a burst of creativity at the monthly team seminar, facilitated by PR Associate Joey Jiracek. Joey’s presentation focused on harnessing the creativity within us all. As PR professionals, we are skilled in creative areas from writing and pitch development to communication strategy and team building. As a team, … Continued
At All Points, we’re passionate about social responsibility and are committed to building meaningful relationships with local social, community and environmental organizations. Through our Positive Impact program, which compromises quarterly volunteer initiatives, we’re able to engage philanthropically with Chicagoland groups that rely on outside support to make a significant difference on others’ lives. A few … Continued
It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a … Continued
As ongoing learning and education is central to the All Points PR mission and values, our team members often attend conferences focused on different facts of the public relations, marketing, social media and franchising mix in order to both grown their own skill sets and to bring key learnings back to benefit the entire team. … Continued
At All Points PR, securing media placements within the trades is just as important as coordinating local and national press. Trade publications are critical for building the reputation of a brand within an individual industry – be it franchising, commercial cleaning or health care – so that it continues to grow as an industry leader. … Continued
According to a Radicati study, the average American worker receives 88 emails per day. That’s a staggering amount of in and outbound messages – especially when you consider how many reporters must receive from PR pros like us. That means that reporters everywhere are getting a constant barrage of pitches, trying to sell them on … Continued
The world of social media is rapidly changing, and with every change, it’s worth evaluating how our clients’ social media and franchise development strategies may be impacted. This client-focused mentality is how we approach all developments in the world of social media and digital strategy – and no one is more educated on these topics … Continued