Earning Trust for National Tech Client through Integrated PR
All Points PR has been working with longtime client CMIT Solutions to secure publicity and create campaigns for several years. Always looking for ways to enhance our clients’ brand images, All Points put together an integrated social media, content marketing and publicity campaign around trending technology topics.
Our integrated plan included strategic national media relations, targeted social media, content marketing as well as local, national and trade media placements. The topics focused on the most pressing consumer-focused technology matters of the day.
All Points’ targeted pitching was quickly successful – the brand saw several placements in extremely well-read national publications such as USA Today, Forbes and Inc. Locally, All Points trained CMIT Solutions’ franchise partners to go on regional TV stations to discuss trending technology issues as well. Coupled with compelling content marketing, social media and graphic design efforts, CMIT Solutions is positioned well in the public eye.
Click here to read the full CMIT Solutions case study and learn more about All Points’ strategic approach to helping franchise brands grow their images through integrated social media, content marketing and publicity.