As the landscape of social media marketing changes, it’s up to PR and marketing folks to adapt to a new world where influencers rule the scene. With real people behind these influencer accounts, working with influencers requires a higher level of personalization than other types of PR and marketing. But, a few correct moves and … Read more

In our recent May seminar, Associate Maddy Moloney presented to the full team about a creative new way to garner press coverage with focused messaging for our franchise clients by utilizing AMAs. An interview reinvented, an Ask Me Anything (colloquially referred to as AMA) event is an authentic way to raise awareness for any subject … Read more

As the work force prepares to receive an onslaught of college graduates – the National Center for Educational Statistics estimates nearly 1.9 million students will receive bachelor’s degrees this year – graduates themselves are vying for jobs that will provide them with their desired quality of life. So what’s a new PR grad, freshly minted … Read more

The All Points team is a diverse group of individuals, but one of the most important things we have in common is our collective passion for communication. Our staff includes talented speakers, writers and communicators, and we’re always looking to learn more about the ways we can be more effective speakers. Senior Account Lead Gillian … Read more

All Points PR has been working with longtime client CMIT Solutions to secure publicity and create campaigns for several years. Always looking for ways to enhance our clients’ brand images, All Points put together an integrated social media, content marketing and publicity campaign around trending technology topics. Our integrated plan included strategic national media relations, … Read more

The All Points team has many strengths – we’re creative thinkers, critical analysts and passionate learners – and when we work together to grow these strengths, great things happen. That was the mentality behind Tech Day, conceptualized by Director Bailey Hewitt, where several members of the All Points team each put together presentations to teach … Read more

If you’re tuned into social media trends, you’ve probably heard some buzz about Vero, an emerging social media app that aims to compete with Facebook, Instagram, Twitter and Snapchat. Vero found near overnight popularity by offering free accounts to the first million users, making it the No. 1 social media app on iTunes as of … Read more

In what most in the franchising industry consider to be the most exciting few days of the year, several members of the All Points team headed for Phoenix to participate in round table discussions, educational seminars and plenty of networking time with current and future franchise clients. The IFA team had lots of great takeaways … Read more

4 Ways PR Fits Into Your Marketing Plan Your business isn’t one-size-fits all, and neither is our approach to franchise public relations. Here are four ways that PR can fit into your overall marketing mix.