Generating Leads through Multi-Channel Earned Media Efforts
February 1, 2018
After working with mobile shaved ice franchise Kona Ice for several years to create campaigns and secure publicity, All Points put a new plan in place to generate qualified franchise leads that convert into completed franchise agreements for Kona Ice through a combination of national, trade and hyperlocal press.
At All Points PR, we understand the difference between franchisor and franchisee perspectives when it comes to earning media. That’s why we created and implemented a strategic national, trade and local publicity plan to further Kona Ice’s franchise development and grow the brand.
Our focused public relations efforts resulted in more than 100 million media impressions. Stories with Entrepreneur, Fortune, FOX News, CNBC, The Wall Street Journal and Nation’s Restaurant News showcasing the uniqueness of the franchise opportunity and telling CEO Tony Lamb’s story encouraged dramatic growth in the number of qualified leads and deals completed. Local news placements also drove leads through All Points’ multi-channel earned media approach.
Click here to read the full Kona Ice case study and learn more about All Points’ strategic approach to helping franchise brands generate quality leads.
