Category: Blog

4 Ways PR Fits Into Your Marketing Plan Your business isn’t one-size-fits all, and neither is our approach to franchise public relations. Here are four ways that PR can fit into your overall marketing mix.

After working with mobile shaved ice franchise Kona Ice for several years to create campaigns and secure publicity, All Points put a new plan in place to generate qualified franchise leads that convert into completed franchise agreements for Kona Ice through a combination of national, trade and hyperlocal press. At All Points PR, we understand … Continued

All Points PR began working with restaurant franchise Huddle House with one goal in mind: to expand Huddle House’s franchise footprint with qualified leads in markets targeted for growth through an integrated public relations strategy. At All Points PR, we understand the importance of establishing and earning brand credibility for franchises of all sizes – … Continued

As natural goal-setters, the All Points team always looks for ways to improve both personally and professionally. As the new year begins, we’re thinking about what lies ahead. Check out our team’s resolutions for 2018. Bailey: …to cook, and to read more books. Jessica:… to continue to grow myself as a professional through classes and … Continued

Driven by our core values, All Points strives to positively impact the communities in which we live and work through our philanthropic and volunteer efforts. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. Through our Positive Impact program, which compromises quarterly … Continued

As the year comes to a close, the All Points team gathered for one final 2017 team seminar to reflect on our growth as an agency and individuals in the past year, as well as to look ahead to exciting new things in 2018. Our team seminar was hosted by Lauren Izaks who shared a … Continued

The Northern Illinois Franchise Association (NIFA), founded by All Points PR executive team Jamie and Lauren Izaks as well as friend and Marks & Klein lawyer Andrew Bleiman, hosts quarterly events, continuing its work of education the Chicagoland’s franchise community about the most pressing franchise-related topics of the day. 2017 was a strong year for … Continued

It’s that time of year again, and the All Points team is taking a moment to reflect on the many things about which we are thankful. From personal to professional, we have a lot to give thanks for!  Joey: I’m thankful for my close-knit family, longstanding friendships, and fun, collaborative work environment. (Plus, puppy cuddles!) … Continued

  One of the most essential components to the All Points PR employee experience is our commitment to ongoing learning and education. To that point, PR Associate Lauren Baca recently took it upon herself to learn the ins and outs of LinkedIn lead generation ads and educated the team during the monthly seminar. Lauren, while … Continued

Social media influencers are increasingly becoming an important component of the public relations mix. As influential “everyday” citizens, they lend a voice of credibility to your brand while showing off your product or service in a favorable light. Plus, they create content that can be repurposed many times over. All Points PR President Jamie Izaks … Continued