All Points PR Logo
All Points PR Logo
Post image

All Points PR Team Contemplates Privacy vs. Personalization Paradox

In our recent June seminar, Creative and Digital Lead Allie Kramer presented to the full team about some of the new social media strategies impacting our industry, instigated by her recent attendance at the Chicago Social Media Strategies Summit.

Allie shared some fascinating statistics about current social media usage, including the percentages of the adult population who regularly use each social media channel (we were surprised to hear that 73% of U.S. adults use YouTube compared to 68% on Facebook). She also brought to light the impact that Generation Z (current pre-teens and teens) is having on social media – namely, the rise of online influencers over celebrities.

Additionally, Allie brought to light a very interesting conversation happening in social media circles – the privacy vs. personalization paradox. Essentially, as Allie noted, 94% of marketers believe personalization is critical to success reaching an audience, but 92% of U.S. internet users are simultaneously expressing concern about their online data privacy. Navigating these waters has proven challenging for marketers who want to respect consumer wishes and is a conversation worth paying attention to.

Finally,  Allie educated our team on some recent Facebook ad news, namely that following the Cambridge Analytica scandal, Facebook is responding by removing third party data targeting. As a reference, nearly half of Facebook’s 1,200 targeting criteria comes from third party data sources.

Staying up on the most recent social media trends is important to the All Points team as we’re constantly honing our digital and creative techniques to drive leads and results for our franchise industry clients.

We’re already looking forward to next month’s seminar – nice job, Allie!


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts