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All Points PR Team Share Tips for Networking and Deskside Tour Planning

In our recent July seminar, Account Leads Joey Jiracek and Lauren Baca presented to the full team about their learnings from arranging deskside visits with reporters in New York as well as their lessons from the NewsWhip conference, which they both attended in June.

With the goal of leveraging existing relationships and establishing new media connections, both Joey and Baca worked tirelessly to make personal connections to New York media contacts, culminating in a visit to the city to meet these individuals in person to further grow their relationships and develop future story angles for our franchise clients. Among the reporters that they met with were freelancers and social media consultants who contribute to publications and sites such as Globe Street, the Wall St. Journal, Money-Ish, Bustle and more.

Joey and Baca gave their best tips to the group for arranging in-person visits and avoiding the inevitable pitfalls of awkwardness that come with networking, such as being prepared with a location ahead of time, having printed materials on hand and reaching each individual at a personal level.

Our two networking gurus, fresh from a series of New York City deskside meetings, then attended the NewsWhip conference which centered around humanizing data. They brought back a host of great tricks, including using language with compelling indicators (first, last, only, smallest, largest) in the subject line as well as how to tactfully add a socially conscious component to a brand identity.

The whole All Points team enjoyed hearing about the deskside tours and best practices from the conference alongside a well-designed presentation. We’re already looking forward to the August seminar – nice job, Baca and Joey!


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