All Points PR Logo
All Points PR Logo
Post image

4 Tips for Building Successful Influencer Relationships

As the landscape of social media marketing changes, it’s up to PR and marketing folks to adapt to a new world where influencers rule the scene. With real people behind these influencer accounts, working with influencers requires a higher level of personalization than other types of PR and marketing.

But, a few correct moves and your brand could be in the spotlight of a brand-new audience, thanks to working with influencers. Here are our four best tips for building successful relationships with influencers to grow your brand’s footprint.

Choose the right influencer

Take a personalized approach to finding influencers who you want to work with. Identify your key audience, and find an influencer who matches your brand voice.

Communicate expectations honestly

Rather than leaving it up to interpretation, clearly communicate your goals and expectations before any work together begins. Similarly, be sure to discuss compensation up-front so there are no surprises – in either direction.

Approach the relationship as a partnership

If all goes well, creating a successful partnership with an influencer could have reach that extends past the life of your campaign. Think long-term and approach all your communications with the idea that this is a marathon, not a sprint.

Cross-promote as much as possible

Having a public relationship with influencers outside of official campaigns can be very beneficial. Feature their posts on your pages, website or other content mediums – this is welcomed and appreciated as it creates a mutually beneficial relationship that shows you want to promote them, too.

Interested in checking out how All Points PR creates relationships with influencers to promote our franchise industry clients’ brands? Click here to view our social media results.


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts