NIFA Hosts Spring Luncheon with Guest Speaker Dr. Ben Litalien
The Northern Illinois Franchise Association (NIFA), founded by All Points PR executive team Jamie and Lauren Izaks as well as friend and Marks & Klein lawyer Andrew Bleiman, hosts quarterly events, continuing its work of education the Chicagoland’s franchise community about the most pressing franchise-related topics of the day.
Thus far, NIFA has had two spectacular 2017 events – the March Luncheon, which was sponsored by Laner Muchin and co-hosted by Job Creators Network (JCN) and held at Chicago’s River Roast; and the May Luncheon, which was sponsored by Patriot Software and was held at Joy District in River North.
The March Luncheon featured keynote speaker Stephen Bienko, the CEO of Fownders, former president of 42 Holdings and expert in sports marketing and Olympic athlete management. His engaging and dynamic presentation discussed how millennials are changing the game in franchising and entrepreneurship. He also showcased the importance of franchise models adapting to the new generation of potential business owners.
Dr. Ben Litalien led the May Luncheon. He gave an informative keynote address about the future of franchising, and the ways that franchisors can go about being more flexible and creative in attracting millennials. He also talked about how marketing to millennials and touting corporate social responsibility are closely connected, and how in order to appeal to millennial franchisees, it’s essential to connect consumers to supplies to the product in demand.
As always, NIFA stays committed to supporting the individuals and businesses in franchising at the franchisor, franchisee and supplier levels. Looking ahead, NIFA is planning a fantastic summer event – visit us at www.northernilfranchise.org to keep track of the latest developments.