Google My Business

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Key Takeaways from NIFA: How Franchisees Can Leverage Google Business Profiles

Franchisees everywhere ask the same pressing question as they build their online presence: “How can I secure a spot on the first page of Google results?” At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, Lisa Landsman, Google’s Head of Global Business Development, shared actionable insights to help franchisees, franchisors, and suppliers maximize their local … Read more